EVERY DOOR DIRECT MAIL ® United States Postal Service – September

EVERY DOOR DIRECT MAIL ® United States Postal Service – September EDDM 2011 – 2015 What We’ve Learned Online Tool Enhancements FY 2015 Activity USPS.Com Redesign Tablet Optimization Mailpiece Options

EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 EDDM 2011 – Launch 2012 Major Redesign - Integration with USPS.Com - Online Payment 2013 Mapping Upgrade Demographic Filters New Customer Tools 2014 Coupon Incentive 2015 Tablet Optimization 3

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Things We’ve Learned Since EDDM Is Local – Most Small Business Verticals 2.Customers Love Demographics 3.EDDM Needs To Be -Functional -Familiar -Easy-To-Use 4.Permit Mailers Use EDDM Retail Too 5.EDDM Succeeds Because It Works

EVERY DOOR DIRECT MAIL ® United States Postal Service – September of households say they read or scan their mail daily.81% 76% of consumers have been influenced to purchase by Direct Mail. 75% of 25- to 34-year-olds have made a purchase as a result of Direct Mail. 5

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Mail Delivers a Higher ROI Based on the Lifetime Value of a Customer, every dollar spent on Direct Mail returns $12.57 in sales. 6 Source: 2010 Direct Marketing Association

EVERY DOOR DIRECT MAIL ® United States Postal Service – September What is Every Door Direct Mail? An efficient and affordable service for businesses that want to target specific areas in their local market without requiring names and addresses on the mailpieces. Low Tech Mail Process + Easy-to-Use High Tech Solution Easy-to-Use High Tech Solution

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Two EDDM Options ► Every Door Direct Mail – mail is entered at a Business Mail Entry Unit (BMEU) where the mailing permit is held. ► Every Door Direct Mail RETAIL - mail is entered at the local Post Office that serves the surrounding neighborhoods.

EVERY DOOR DIRECT MAIL ® United States Postal Service – September EDDM is Local Customers Include Almost All Small Businesses (and many large businesses) 9

EVERY DOOR DIRECT MAIL ® United States Postal Service – September  Businesses interested in targeting geographically ► Retailers ► Auto dealerships and services ► Restaurants ► Dry cleaners ► Local health clinics ► Real estate agents ► Schools ► Franchises  Good for acquisition programs, branding, information sharing Where is EDDM a good fit?

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Where is EDDM not a good fit?  Businesses Using a Mailing List Where: ► Proximity to business is irrelevant ► Product/Service is highly specialized ► Personalization is necessary ► Customers have specific demographics and/or psychographics ► Communications used for loyalty programs

EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 EDDMEDDM Retail ClassesStandard Flats, LettersStandard Flats Weight Limit ounces3.3 ounces Permit and FeePermit and mailing feeNo permit or mailing fee IndiciaBulk Mail PermitRetail indicia Entry and PaymentBulk Mail Entry UnitDestination Delivery Unit Piece limitNo maximum5,000 piece limit, per ZIP Code, Per Day PricingSaturation $ $.215 Per Piece Retail $.183 per piece Every Door Direct Mail - Specifications 12

EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Entry EDDM - BMEU EDDM-Retail DDU $.161 $.183 DSCF $.170 N/A DNDC $.180 N/A None $.215 N/A Effective January 26, Every Door Direct Mail - Pricing

EVERY DOOR DIRECT MAIL ® United States Postal Service – September EDDM ® Retail ► Mailpieces include the EDDM ® Indicia ► Payment Online – Credit Card Only ► Payment at Post Office at time of mailing - Cash, Check or PIN Debit Card - Metered Postage Credit Card ► Payment methods NOT accepted for EDDM Retail - Trust fund / permit imprint account payments BMEU ► Payment methods accepted at BMEU –Trust fund / permit imprint account payments Payment Types

EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Standard Mail Flat Dimensions  EDDM  EDDM Retail ® must be Standard Mail flats ► Must be at least.007” thick ► Approx. equal to 3 pieces of standard copy paper  EDDM  EDDM ® BMEU - Multiple Flat Options ► Dimension greater than or ONE of the following: ► 10 1/2 inches long OR ► 6 1/8 inches high OR ► ¼ inch thick ► No greater than 12” high, 15” long, ¾” thick  Length is always the longest dimension  Address 15

EVERY DOOR DIRECT MAIL ® United States Postal Service – September

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Experts at: Mailpiece design Printing the mailpieces Bundling and Mail Preparation Delivering mailing to the BMEU or Post Office Printers and Marketing Services Providers Find a Mail Services Provider in your area who can help. VISIT The National Postal Forum Site at: 17

EVERY DOOR DIRECT MAIL ® United States Postal Service – September EDDM Online Needs To Be Familiar and Easy to Use 18

EVERY DOOR DIRECT MAIL ® United States Postal Service – September EDDM for iPad, Android and Kindle Tablets First USPS.Com product to be optimized for tablet platform

EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 EDDM Optimized for Tablets, Laptops and Desktops New Look and Feel on all Platforms

EVERY DOOR DIRECT MAIL ® United States Postal Service – September  Find your local customers by using the online mapping tool. ► By City ► By ZIP Code ► By Location ► By Intersection Online Mapping Tool Access the Online Mapping

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Login Log in before or after you begin your search criteria. If not logged in, pop up prompts you to log in prior to completing order.

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Enter Your Location Enter or modify search criteria here. Search by: City/state combination ZIP Code Combination of street, city, state, and ZIP Code

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Mailing Options Delivery Type Business & Residential and Residential Only. Enter or modify search criteria here. Three Route types: City, Rural/Highway, and PO Boxes Expand the Search Radius on Full Address Searches

EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Search and Query Address is pre-populated in the Starting Location field. An icon marking the search location is displayed. 25

EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Search and Query Selected routes are highlighted in blue Hovered-over routes are highlighted in magenta 26

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Customers Love Demographics 27

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Search and Query – Map View Demographics Toggle to Route Table Order Information

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Search and Query – Table View Demographics Toggle to Map Order Information

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Demographics from US Census Bureau Demographics Age Income Household Size

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Demographics Age Household Size Income

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Edit Age by moving the markers along the ruler. Demographics

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Mail Entry Drop-off Locations

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Mailpiece Quick Check Tool Enter Mailpiece Dimensions, Thickness and Weight

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Permit Mailers Like EDDM Retail 35

EVERY DOOR DIRECT MAIL ® United States Postal Service – September BMEU as Retail Retail Entry Option for Permit Mailers

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Calendar and Submitting Order Select a day to bring mailing to Post Office Select a payment method (Pay at the Post Office or Pay Online now)

EVERY DOOR DIRECT MAIL ® United States Postal Service – September BMEU Containers BMEU Entry Container Information

EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Customer also receives confirmation 39 Order Confirmation Forms to bring to the Post Office

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Order Management Links to: - Saved Orders - Order History - Support

EVERY DOOR DIRECT MAIL ® United States Postal Service – September  Mail Preparation ► Mailings must be bundled ► pieces per bundle not to exceed 6” ► Mailings must have Facing Slip with Carrier Route Information on each bundle ► Do not deliver addresses if applicable EDDM Retail Mail Preparation & Entry

EVERY DOOR DIRECT MAIL ® United States Postal Service – September  Mail Preparation ► Take mailing to local Post Office ► Present the following documentation: ► Completed PS Form 3587 with Carrier Route documentation on back –For BMEU mailings, a completed 3602-R is required EDDM Retail Mail Preparation & Entry

EVERY DOOR DIRECT MAIL ® United States Postal Service – September Send EDDM Mailings to LPOs Across Town or Across the Country Prepare your package based on EDDM guidelines. Include documentation and payment (Retail only) and 8125 (BMEU only) Label and number your boxes – Every Door Direct Mail Ship your boxes to the Post Office or BMEU EDDM Retail - Priority Mail EDDM BMEU -PMOD

EVERY DOOR DIRECT MAIL ® United States Postal Service – September EDDM Succeeds Because It Works 44

EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 The Product is Every Door Direct Mail EDDM is a Solution The Opportunity is Nationwide Small Businesses and Printers/ Mail Service Providers Grow with EDDM 45

EVERY DOOR DIRECT MAIL ® United States Postal Service – September  EDDM.USPS.Com ► Access Online Mapping Tool ► Register on USPS.Com for a Customer Registration ID ► Learn about Every Door Direct Mail  Small Business Support Center ►  Order a Kit ► Useful Resources

EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Thank You! 47