Bayerische Landeszentrale für neue Medien Fulbright German Studies Seminar 2004-06-22.

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Bayerische Landeszentrale für neue Medien Fulbright German Studies Seminar

Fulbright German Studies Seminar Seite | 2 BLM – a look at what we do licence commercial broadcasters secure plurality monitor services advertising rules youth protection technical transmission cabel rules promote programmes film and TV productions media literacy and competence support technical infrastructure training and further education media consumption programme development media economics technology consumer enquiries publications events structuresupportresearchinform

Fulbright German Studies Seminar Seite | 3 TV services located in Bavaria 7 national TV services: DSF neun live Kabel 1 Pro Sieben N24 MTV RTL II Tele 5 digital TV / pay TV: for example Premiere Classica Discovery Channel Fox Kids Gold Star TV Junior MGM Multithématique Universal Disney Channel teleshopping services: Home Shopping Europe (HSE) 2 Bavarian-wide TV services: Sat Live für Bayern Bayern Journal (C.A.M.P./MAZ Studio) 15 local service areas

Fulbright German Studies Seminar Seite | 4 Development of TV reception Quelle: Funkanalyse Bayern 2003 population in Bavaria aged 14+

Fulbright German Studies Seminar Seite | 5 Shareholdings in national German TV Sat 1Pro SiebenKabel 1N 249Live ProSiebenSAT.1 Media AGH.O.T. AG SpringerSaban Capital Group Time Warner VIVA n-tv Viacom MTV MTV 2 RTL VOX RTL 2Super RTL Tele 5 CLT-Ufa EM.TVKloiber DisneyBauerTele M , ,6 48,4 15,330,6 49 (88,5) 100 Vivendi Karstadt HSN GmbH VIVA Plus 51 49,79 Sport Media HSE 13 DSF ,99 10,01 49, ,13 48,61 49, , , ,5

Fulbright German Studies Seminar Seite | TV market shares Monday – Sunday, – hours Basis: viewers ages 3+

Fulbright German Studies Seminar Seite | 7 Audience shares January – May 2004 Quelle: KEK

Fulbright German Studies Seminar Seite | market shares Monday – Friday – hours population 14+ in households receiving RTL with local window Quelle: Funkanalyse Bayern 2003

Fulbright German Studies Seminar Seite | 9 Funding of the dual broadcasting systems in 2003 licence fee revenue and advertising revenue

Fulbright German Studies Seminar Seite | 10 DTT in Germany