Dora ADLOVITS / Edith MAYERHOFER. Young Lions 2013 MEDIA Competition.

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Presentation transcript:

Dora ADLOVITS / Edith MAYERHOFER

Young Lions 2013 MEDIA Competition

An ordinary day in Vienna… … except of Die SONNE scheint für alle gleich Wo wären Sie jetzt, ohne Ihre Ausbildung?

Young Lions 2013 MEDIA Competition Wo wären Sie jetzt, ohne Ihre Ausbildung? Create high awareness fast by Guerilla Marketing Blackboards with phrases all over Vienna i.e. What would youve reached by now, without your education? No direct hint to SONNE Added media value by Word-of-Mouth-effect online offline Revealing SONNE International as the organizer of the activity

Young Lions 2013 MEDIA Competition Guerilla Action SEM Campaign Social Activiation FB Ad Space Unit FB Sponsored Ads Page Post Ad Twitter Postings Targeted newsletter directly to the decision makers

Young Lions 2013 MEDIA Competition MediaShare of budget Social Media (Facebook, Youtube, Twitter)40% Search Marketing24% PR-activities (radio, TV, print)20% Newsletter16%

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