50 Elements Your Website Needs to Attract More Clients

50 Things Your Website Needs 1.Professionally-designed logo or header –This is the first step to branding your site & make a first impression 2.Easy to navigate –Make it easy for visitors to find information 3.Clear Call to Action -- Tell your website visitors what you want them to do next

50 Things Your Website Needs 4.Interaction & Comments –Invite visitors to comment & have conversations on your blog 5.Social bookmarking –When someone book marks your site, it’s added to their account where others can share, vote & read your content 6.Fresh & catchy content –Keep content recent & topical –What voice do you write in?

50 Things Your Website Needs 7.Archives with clear keywords –Archives are directories of old content –Use keywords to make it easy for readers to find older content 8.Search field –Make it easy for your readers to find older content 9.Inquiry form –Allows readers to ask you questions & keeps them engaged in your business

50 Things Your Website Needs 10. FAQ page –Make the answers to your Frequently Asked Questions very easy to understand 11. List of awards and/or recognitions –Gives you a boost of credibility 12.Media page –Tells the media about your business when they come searching for an interview candidates

50 Things Your Website Needs 13.Competition – Get people involved –Run a contest; invite readers to share stories or videos 14. Top quality free downloads –Brand calendars, checklists or worksheets to drive traffic to your site 15. Relationships with relevant industry professionals –Opportunities to leverage & grow your business –Build your community one person at a time

50 Things Your Website Needs 16. Contributor content –Each guest blogger, interview & contributing author brings their audience to you 17. Community involvement –Get involved in your community & share that on your website 18. A newsletter –Make sure it provides a different value from the rest of your website

50 Things Your Website Needs 19. Membership option –Members receive exclusive contents, products or services 20. Events –Events create relationships –Consider webinars, chats & other events 21. Optimized sign up offer –Create a fabulous freebie to entice people to sign up for your newsletter

50 Things Your Website Needs 22. Mobile app –Offer for free or charge for it & add it to your product catalog 23. Testimonials –Mini sales pitches from satisfied clients can sway new clients to hire you 24. Social media widgets –Display your activity on your favorite sites

50 Things Your Website Needs 25. Newsfeed –Display latest industry news on your website 26. Webinars –Provide teaching opportunities to your clients & prospects 27. Great headlines for everything –Compelling & relevant headlines pull your prospect into the content –Practice writing headlines & track which ones have best results

50 Things Your Website Needs 28. Effective calls to action –Tell your visitors what to do next & guide them 29. Have you written a book? –Promote it on your site & build your credibility 30. Have you been featured on the news? –Add the news logo to your website & build your credibility

50 Things Your Website Needs 31. Do you have credentials? –Include them in the form of a biography or on your About page 32. Clear brand –Use your colors, logo, header, buttons, graphics & voice to build your brand 33. Obvious target market –Create your idea prospect & tailor your website to appeal to that prospect

50 Things Your Website Needs 34. About page –Include information about your company’s mission & vision, a bio & company history 35. Contact page –Include name, phone numbers, & physical address 36. Video & audio welcome –People like to put a face & voice to a name –Use video & audio in your content or on your landing pages

50 Things Your Website Needs 37. A way for people to give money –Placing a donation link to a cause on your site shows that you’re socially aware & consumers respond to that 38. Unique Selling Proposition (USP) –What makes you different? –Integrate your USP into your content, voice & branding 39. RSS feed –Allows readers to subscribe to your site using feed readers such as Feedly

50 Things Your Website Needs 40. New Products / Services –Create a steady stream of new products or services –Make a launch plan so you can promote these on a regular basis 41. Search Engine Optimization (SEO) –The strategy of driving traffic to your site –Every single page should be optimized 42. Analytics –Tracks activity of every visitor to your site

50 Things Your Website Needs 43. Relevant & strong outbound links –Choose complimentary sites with whom you have a realtionship 44. Controversial content –Share your opinion –Engage conversation & drive traffic to your site 45. Headshot photo –Show your customers what you look like

50 Things Your Website Needs 46. Promotional offer –Firesales, new product launches, seasonal or holidays 47. Referral or affiliate program –Reward those people who send new customers to you with money, discounts or exclusive add-ons 48. Security –Protect your customers’ information by using secure shopping carts & payment methods

50 Things Your Website Needs 49. Fast load times –People are impatient & will click away if your site takes too long to load –Invest in a good web host & monitor the size of your graphics 50. Visual interest –Work with a designer to get an attractive & balanced sitedesigner Start with a few of these changes & gradually implement more

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