Cameron Benson Tien Tran Yiwen Zhang

Ground coffee specialty product

Strengths 92 gift stores in 8 countries Travel retail (biggest chain) Customized website Weaknesses Not involving with social media Only focusing on a certain ages (35+) Opportunities Expand more locations Awareness of their brand Threats Many competitors Technology awareness not up-to-date

Customers- 35 or olderConcentrated targeting-under 35Atmosphere more alive and funUpdating website-more picture;Easier to find product

Catch customer’s eye New way to package More sales

5 products- coffee, chocolate, nuts/sweets, coffee accessories, gift By having many product related to each other, they can play the cross buying game. By having to buy coffee, they recommend coffee accessories and also letting the customer know all of their product that they being sold. By understanding the need of the customers, they have put out enough product that can provide their customer with whatever they need to finish their craving in coffee, or just simply satisfying their needs.

They prices out their product, most of an average family can afford it without a worrying about their finances. Mostly thing in Café Britt is under 80 dollars --Coffee: – Chocolate: 8.66 – Nut/Sweet: Coffee Accessories: Gift Set: Special:

Market 92 gift stores in 8 countries airports and hotels Online store

Improve site search adding visual appeal to the search, making it easier for customers to view their products. Create segmented customers profiles 1. learn their personality and buying habit 2. conduct a recommendation base on the customer’s behaviors Incorporate cross-selling into recommendation engine cross-selling, not only it going to impact their revenue but it will impact their customer knowledge on how many products that their company are offering.

Their performance in improving the website are outstanding. You cannot do better than that. It had boost 18% site’s conversion rate and increase in 15% of average order. That’s huge by just changing their website. They base their focus on the customers, learning what their customers want and need. Doing research on customer’s profiles, giving right recommendation to make it easy. Making their ecommerce website as One- to-One interaction.

Observation -successfully learn about their customer want and need In-depth interviews -customers contract customer services & their experience in using the website Focus groups -Focus groups: great ideas on saying people 35+ drinking coffee and making the website available Social media -having their website known to their customers

how can a simple change in a website that can boost 15% of their revenue. do more of an advertisement using Social media. Younger generation like cool looking stuff, if they can impress the young generation, they can increase their revenue even more. moving on into a different country Great impress