Best Seller Mega Minds With New York Times Best Selling Author Peggy McColl 1

First … From Last Week’s Class There is an order to things Follow Through Be Engaged / Involved / Disciplined 2

The 2 Day “LIVE” Event 3

To Secure Your Spot Before November 13 th go to Register and use the coupon code: GUEST Remember to hit “apply” to get the $97 off It will work for Regular Registration AND / OR VIP Registration 4

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Private Facebook Group 7

The Survey 8

Recommendations from Last Week’s Class Schedule in ALL dates into your agenda Do Your Power Life Script Write out Your GOAL Get an Accountability Buddy Do the Survey Go on the Facebook Page and be “social” Register for the Florida Event Start to go through the BONUSES 9

This Webinar Platform and Brand Building: Creating a Recognized Worldwide Brand 10

What’s a “Brand”? Widely Used and Recognized An Identity A Product, A Business, A Person, A Series, A Concept, A Slogan, A Catch Phrase, A Name 11

Why Create a Brand Become Top of Mind Make it Easy for Others to Remember YOU Can Increase Your Financial Value Influences Purchase Decisions Creates Positive Momentum The Bigger the Brand The Greater the Chance of Success with the New York Times Best Seller List! 12

Author Brands The Author A Single Book Multiple Books A Book Series A Category / Genre Fiction & Non-Fiction Area of Expertise/ An Expert in ___________ 13

Building / Constructing It Takes Time Start with A Vision of the Outcome Create a Plan Get on With the Work This is an Ongoing Process Create the “Messaging” / Tag Lines / Identifiers 14

Your Brand is Recognized When … People think of ____________ and they think of YOU. 15

Can a Brand be? A Book? An Author? A Series of Books? An Author’s Work? An Author’s Business? Or More than One of These? 16

A 3 Step Process Decide on Your Brand Create the Language / Wording / Messaging Claim It! 17

Walk Through Each Step 18

#1. Decide on Your Brand What You DO Your Specialty / Expertise Think “Benefit” How Will You or Do You Stand Out? How Do You Want to be Recognized? 19

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#2. Create the Language / Wording / Message Clear Descriptive Benefit-Oriented Easy to Understand A Few Words May Be More Than One “Thing” / Description 21

#3. Claim It On Your Website In Your Signature With Your BIO The Introduction for Presentations / Speeches 22

Critical Success Factors Visually Appealing (a fraction of a second) Engagement Focus on Giving / Caring Be Visible Consistency (Color, Font, Style) 23

Peggy McColl 24

Bruce McGregor: The GPS Guy 25

Visual “Match” 26

The Hunger Games 27

Jo Campbell Hipkin 28

Build Your Foundation “Without the foundation of a strong brand, most authors will never become a Best Seller.” 29

An Example of a Brand 30

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Dr. Wayne Dyer 32

Judy O’Beirn - Hasmark 33

Define Your Brand What do you want to be known for? Is your brand your business? You? Or both? What do you specialize in? What are some words could/would describe your brand? What would you love for your brand to look like / portray? Do you have or would you like to have a logo / design that people can associate with you and your brand? If your brand is already created? If so, what is it? And, do people recognize you for your brand? 34

When? How Often? As early as humanly possible 6 Months BEFORE Your Launch Consistency with your Brand is Key Keep It Going 35

Platform Building Start with One Area of Platform Building Do Another Do Them Well 36

Platform Building A Website List Social Media (Facebook / Twitter / Linked In) Videos (YouTube Channel) Blog Interviews / Publicity Television Speaking Engagements Goodreads 37

Goodreads Cover – similar to other online sites, most readers view the book cover as a thumbnail. A cover that communicates strongly at this size is key. Book Description – The value proposition for the book is extremely critical on Goodreads. Social Interaction – Remind your existing friends or fans to review your book on Goodreads and add it to their shelves. Put the Goodreads badge on your website to drive people to engage with your book. 38

Forbes “Without a strong and loyal fan base, there are few routes to these lists!” 39

AS an Example: An Opt-In On Your Webiste Create an Opt-In On Your Website Give Something Away for FREE Ensure it is Something of TRUE Value Keep in Consistent Touch with Subscribers 40

Absolutely Essential Mindset Flexibility Outcome Focused Detachment Trust / Faith / Knowing ACTION! 41

The Mastermind Calls 42 Once a Month – Please join these calls! Connect with ALL of the Other Authors in the Program Nov 23 rd, Dec 21 st & Jan 18 th at 12Noon A Virtual “Around the Table” Dial in for this call The Mastermind Meeting has 3 Parts: Accomplishments Requests Intentions

The Strategy Session is the next TEACHING Class On December 2 nd A 2 Hour Class Creating the Plan Essential Steps Actionable Items Blueprint to Follow 43

Go to Slide #34 Go back to slide #34 and do this exercise Share your results with others on the Private Facebook Page 44

Open Q & A 45