Welcome to Local University - Dallas Wifi: Hastag: #localu

Why Local University? Promote best-practice Search Engine Optimization to as many small business owners as possible! NO

Why Dallas?

Final Housekeeping Items Wifi: UofAGuest (no password) Hashtag: #localu Box Lunch (Birds of a Feather) starting at 11:45

Final Housekeeping Items Presentations available for download at: Handouts in Folder

Some Key Terms SERP – Search Engine Results Page

SERP Anatomy

PPC SEO

Some Key Terms SERP – Search Engine Results Page SEM – Search Engine Marketing –SEO – Search Engine Optimization »“Natural” or “Organic” results –PPC – Pay Per Click

Local Search Results Moved from 7 to a unified 3-pack of results in August 2015 for desktop and mobile

Organic vs. Local Two different algorithms… …Local Stack

Terms You Might Not Have Heard Before URL – “Webpage address” CMS – Content Management System HTML –Search-engine friendly code language NAP – “Name, Address, & Phone number” Knowledge Graph/Panel

More Terms

4 Horrible SEO Myths and Pitfalls

Myth: “I can guarantee you will rank #1 on Google” Fact(s): –NO ONE can guarantee placement in organic results –Guaranteed placement is Pay Per Click (Google AdWords, for example) #1 Myth About SEO

#2 Myth About Local SEO Myth: “Robo calls: There is a Problem with your Listing” Fact(s): –Google doesn’t call from any number except theirs. –These are SCAMMERS

#3 Pitfall Do not build your entire website in Flash – Or Even Parts –The search engines cannot crawl Flash –Flash can be very expensive—usually not the best option for a first website –iPad & iPhone do NOT display flash

#4 Pitfall Do not use hidden or hard-to-read text If it is something worth reading, make it big enough and in high enough contrast to read. The search engines may penalize or ban you for hiding/obfuscating text.

Let’s get started!