MCCA “You’ve Got This” Public Relations Campaign Pamela Cox-Otto, Ph.D. - Interact Communications July 31, 2014.

Slides:

Advertisements

Similar presentations

PR DRIVEN RESULTS FOR NON- PROFITS. WHAT IS PR? Communications function that establishes & maintains mutually beneficial relationships between an organization.

Advertisements

Developing a Library Marketing Plan, Part 2 Implementing the Plan Mark E. Ibach Marketing & PR Coordinator South Central Library System.

Government Uses and Benefits. Social Communications Specialist Chair, Statewide Social Media

SUPPORTED BY WESTERN AUSTRALIAN LOCAL GOVERNMENTS Better Beginnings Campaign Launch BBHQ Presentation 28 March 2012 “BBHQ Presentation 28 March 2012” by.

Community Capacity Building Program The Communications Planning Process.

LAUNCH. GROW. PROSPER.. IACED Effective Communications Getting YOUR Story Told.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

Public Relations Initiatives of Rotary Clubs Shyamashree Sen RC Calcutta Metro City DGN, R.I. District 3291.

Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1.

Creating a Web Site Back to Table of Contents. Creating a Web Site Conceiving a Web Site Planning a Web Site 2 Creating a Web Site Section 9-1 Section.

Why do we as librarians need to advocate?  We have COMPETITION– and they are all out there advocating for themselves  When people think of us as involved.

Workplace Partnership Hospital Campaign Initiatives.

Buy Local. A Community Partnership Program. What is Buy Local? Wicked Local has launched a grass rots community partnership program called Buy Local.

COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.

your library, school, community and beyond Teen Read Week ™

MCCA “You’ve Got This” Marketing Campaign Pamela Cox-Otto, Ph.D. - Interact Communications July 31, 2014.

April 24, 2015 Help us create community through art.

Marketing 101. Introductions Name Community name Position What is one interesting fact about you? What do you hope to accomplish and take away from this.

+ River City Company By: Marlon Ayala, Justin Barnes, Chris Clary, Angela Dowling, and Rachel Morton.

Hearts, Minds and Online Donations Wednesday 10 th of March 2010 Bristol Fundraising Group Talk by Tickbox Marketing.

“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.

MEAC Update. Goals of Plan 1.To build positive awareness for, and introduce a basic understanding of, the association management company model among volunteer.

Principles of Marketing Lecture-38. Summary of Lecture-37.

MGT301 Principles of Marketing Lecture-38. Summary of Lecture-37.

Helping Homeowners Avoid Scams Through Consumer Outreach and Counseling Dale Saunders April 27, 2006.

American College of Healthcare Executives ACHE Update Leadership Knowledge Relationships Marketability.

Nursing Facility Transition and Diversion Module 3: Outreach Activities.

T.G.I. Friday’s PR 101 How Public Relations Can Help You Drive the Right Traffic and Build Sales.

Retail Communication Mix

Overview: FY12 Strategic Communications Plan Meredith Fisher Director, Administration and Communication.

NAHQ Communication Best Practices 4 th Annual State Leaders Summit Angelisa Belden, NAHQ Staff.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

Presented at: Open Meeting May 17, 2013 Public Awareness Campaign Update.

Mobile Marketing Panel Jimmy Harding, Suzanne Kart, Guy Felder & Heather Dimitt.

WBFI Research Foundation Annual Board Meeting Naples Fl. November 11, 2011 Ira Kaufman PhD Entwine Digital.

Developing a Library Marketing Plan, Part 2 Implementing the Plan Mark E. Ibach Marketing & PR Coordinator South Central Library System.

Betsy Overkamp-Smith, APR York County School Division Navigating the Social Media Landscape.

Making an Impact- Creu Argraff WELSH MUSEUMS FESTIVAL TRAINING – 10 AND 11 SEPTEMBER 2015 HYFFORDDIANT GWYL AMUGEDDFEYDD CYMRU – 10 A 11 MEDI 2015.

College Communications. 2 Today’s Objectives Share overview of the College Communications unit, including staffing, priorities and decision-making processes.

Public Relations: The Responsibility of Each Rotarian.

Niall Laird & Brendan Mulgrew. Brand Environment CommunicationBehaviour Product.

Ethiopia Protection of Basic Services Social Accountability Program (ESAP2) Communication Day June 18, 2015.

2007 Marketing Initiatives. 4 Pronged Program n Brand image & collateral n Public Relations n Marketing Campaigns controlled directly by ASI n Coop.

Advanced PR Technology in Practice Bill Barnes Co-Founder & Executive Vice-President Enquiro Search Solutions, Inc.

Michigan Association of Community Colleges A Marketing Proposal Pamela Cox-Otto, Ph.D. - CEO Mark Mastej- Research.

DIRECTOR OF UNIVERSITY MEDIA RELATIONS THE UNIVERSITY OF TEXAS AT AUSTIN Gary Susswein.

1 Chapter 9 Public Relations. 2 Public Relations Planning Background Situation Analysis Background Situation Analysis PR Plan Objectives Strategies Execution.

Real-Time Tracking of Donor Designations for Hospital Campaigns Josh Muller – Gift of Hope Organ & Tissue Donor Network.

TITLE | 1 MPRC District Roadshow May 2014 Overview & Objectives Nick Drake MPRC Chairman.

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.

Chapter 14 Integrated Marketing Communications

Ron Finlay Smokefree England. Smokefree England Communications Campaign Ron Finlay.

State of the art communication and lead generation tool.

Social Media Marketing Taught by: Kirk Davis March 23, 2011.

Questions from students ‪Question 1 – ‪Question 2 –

Creating a Communication Plan. Learning Objectives Create a communication plan Frame your message for specific audiences Select communications channels.

HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.

Module 26 Marketing Plan (Cont.). Target Audience Determining the right target audience is probably the most important part of your marketing efforts,

“Ostratique” One PC for Every Family Communications Plan.

Strong School Libraries: Communications Plan Summer 2009 Strong School Libraries Communications Plan California School Library Association Summer 2009.

Branding Hough in the 21 st Century. Introduce your team and team members  Introduce why you’ve asked Dr. Rosenbach to come out and what she can expect.

EmpowHER Overview and Recommendation: For Make Today Matter November 19, 2010.

Onlin e PR Esther Addei Anastasia Bulley Nana Adwoa Akuffo Owoo Albert Eyison Anne aidoo-Forson.

Social Media Marketing. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter,

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

All About Building Bridges: Developing Strategic Partnerships and Campaign Overview Presented by: Amanda J. Davis, Program Manager, “I Can Afford College”

Brainstorm all areas where education could be helpful for your users (i.e. product promotion) and include links. Create link to program that is highly.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Professional Leadership Program

University “Mediterranean” Podgorica & University of Montenegro

Presentation transcript:

MCCA “You’ve Got This” Public Relations Campaign Pamela Cox-Otto, Ph.D. - Interact Communications July 31, 2014

Public Relations The “Original” Plan Increase awareness and strengthen support among opinion leaders and voters on the role that the community colleges in Michigan play in the economic and social well being of the state. Enlist and maintain the ongoing support of faculty, staff, and community opinion leaders in reinforcing core system messages. Use the public relations campaign to reinforce the statewide branding message of “You’ve Got This.”

Fall Marketing The Modified Plan Implement a participating college and MCCA-based PR plan during Fall in service of community college image. Continue to drive traffic to the website Option: Develop an expanded news and fact section in the website for opinion leaders OR Youvegotthis.us or info Examine the difference between Marketing and PR traffic for decision-making purposes. Create a back area of the YGT site for PR story placement and as a staging area for home page placement.

Plan Constraints The pooled state dollars are going into the state marketing buy, so this must be done at minimal cost. Colleges and districts have core communication functions that draw their prime attention Neither state nor district staff can ignore ongoing responsibilities to implement this plan The plan must not raise a “red flag” for expenditures This approach is not about “spin”, it is about “being” those attributes we promote With the conglomeration of the media within the State of Michigan, media stories spread quickly, and colleges’ public relations “fates” are closely linked

Collaterals Website Expansion for PR Purposes – In Process- Interact Online College Media Kit – In Process - Interact Messaging Playbook – TBD – Interact Social Media Campaign – TBD – Interact/Colleges/MCCA State Facebook/Google+ State YouTube State Twitter PR Story Ideas – In Process – Interact/Colleges

Collaterals To Be Determined Information Folders & Inserts Posters Postcards All-College Viewbook Brochures Window clings Bumper-Stickers Interact and Colleges

Media-Based Public Relations Simple but with Potential 2 stories a month Once during the Fall -Shared Coverage -Op Ed -PSA

Next Steps Implementation of Promotion and PR elements this Fall Track Efforts Decision on Collaterals Create Collaterals Create/Expand website

interactcom.com youtube.com/interactcom facebook.com/interactcom twitter.com/interact