Marketing Review: Sections

1.Each team must select a spokesperson. I will only accept answers from that person. 2.If another player bursts out an answer, 100 points will be deducted from that team and the team that has control will advance to the next question. (No points will be awarded for that round – the question will be tossed out). 3.A team can only be in control for a maximum of 3 turns. 4.Ms. K reserves the right to judge answers… No arguing!

Marketing Basics (1.1, 1.2) 7 Functions of Marketing (1.1) Economic Utilities (1.2) Marketing Concepts (2.1)

Row 1, Col 1 Marketing promotes these three types of products; two are intangible and one does NOT have monetary value What are goods, services and ideas?

1,2 __________ is another term for Channel Management. What is distribution?

1,3 It would be much more convenient if the school treasurer accepted credit card payments. This would be an example of … possession utility

1,4 A ______lists information about the target market, such as age, income level, ethnic background, occupation, attitudes, lifestyle, and geographic residence. What is a customer profile?

2,1 ________ are the attributes of a product or service that make it capable of satisfying consumers’ wants and needs. What are utilities?

2,2 Obtaining, developing, maintaining, and improving a product or product mix in response to market opportunities is referred to as _______________. What is product/service management?

2,3 If a company sells products where it is convenient for the customers to purchase them, this would be an example of _________________. What is place utility?

2,4 The marketing mix includes the four basic marketing strategies called the four Ps: What are product, place, price and promotion?

3,1 Marketing activities increase demand, and this helps to… What is lower prices?

3,2 Getting the necessary information about customers, trends, and competing products in order to make good business decisions is referred to as ______________. This information is often obtained through marketing research. What is marketing information management?

3,3 Part of The Body Shop’s marketing strategy is to state that they do not test their products on animals. This is an example of: What is information utility?

3,4 All potential customers who share common needs and wants, and who have the ability and willingness to buy the product, are considered a ____________. What is a market?

4,1 The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers is referred to as _______________. What is marketing?

4,2 The effort to inform, persuade, or remind potential customers about a business’s goods or services is referred to as _______________. What is promotion?

4,3 The EHS treasurer is open for students both before school and after school and during both lunches in order to make it more convenient for students to pay dues and fees. This is an example of ________________. What is time utility?

4,4 A specific group of people who you want to reach through your marketing program is known as the ____________. What is a target market?

5,1 The _________ is the idea that business should strive to satisfy customers’ needs and wants while generating a profit for the firm. What is the marketing concept?

5,2 A sales associate is available to help you try on shoes, determine the best fit, and answer questions about the various brands offered. This falls under the marketing function known as _______________ What is selling?

5,3 POM Wonderful makes a juice that is 100% pomegranate juice, and also makes a 100% blueberry & pomegranate juice. This is an example of _________. What is form utility?

5,4 In 2012, Android’s __________ for Smartphones was at 51%. In other words, it held 51% of total sales generated by all companies competing in the Smartphone market. What is market share?

BONUS QUESTION: What is the “Fifth P”?PEOPLE