Table of Contents Intro Pain Points Solution Our Approach Timeline Tools Pricing Bonus
Intro Ed Downes Eric Lavigne 10+ Years as a Customer Service Specialist 5+ Years in Sales 5+ Years in Advertising Director of Sales Owner - Profitability Consultant 16+ Years in CRM, eCommerce & Marketing MS Internet Marketing – Full Sail University Published Author in Digital Marketing
Intro to Pests Mice Wasps, Bees, Hornets Termites Carpenter Ants Animal Control Mosquitos, Ticks Bed Bugs Rats
Pain Point Traffic Capture Nurture Goal Conversion Referral Reactivate
Our Approach To create a strategic marketing campaign designed to optimize the services your company provides driving a consistent flow of clients through your door
Traffic - PPC (Pay Per Click) Solutions
Capture - Landing Pages Solutions
Nurture – Follow Up Solutions
Goal Conversion – The Sale Solutions
Referral - Referral marketing
Reactivation – Repeat Customers Solutions
PPC (Pay Per Click) I.Design of PPC Campaign II.PPC Monthly Management Sales Funnel Setup I.Create Report Templates Write a report for each Pest II.Create Autoresponder Templates Write all Autoresponder s III.Create Landing Page Templates Hosting Design Report Cover IV.Setup Sendpepper Account Funnel Process
Monthly Roll Out Funnel I.Modify Templates for new Pests II.Manage and update current Pests Referral Campaigns I.Write s II.Setup SendPepper Account Reactivate Leads I.Write s II. Setup SendPepper Account Funnel Process
Monthly Timeline Mar 2014 Apr 2014 May 2014 Jun 2014 July 2014 Aug 2014 Sept 2014 Oct 2014 Nov 2014 Dec 2014 Setup PPC 3 New LP PPC Mgt 3 New LP Referrals Review New Review 3 New LP Reactivation
March 2014 I.Design PPC Campaign II.Sales Funnel Setup III. Sequence April 2014 I.3 Landing Pages II.3 Free Reports III.PPC Management May 2014 I.3 Landing Pages II.PPC Management III.3 Free Reports IV.Status Review Timeline
June 2014 I.3 Landing Pages II.3 Free Reports III.PPC Management July 2014 I.3 Landing Pages II.3 Free Reports III.PPC Management August 2014 I.PPC Management II.Referral Campaign III.Status Review Timeline
September 2014 I.PPC Management II.Reactivation Campaign October 2014 I.PPC Management II.Animal Control I.Report / landing Pages November 2014 I.Review for New Opportunities Timeline
Tools Report Template Template Landing Page Template SendPepper Referral Campaign Reactivation Campaign