Social Media for Byways July 15, 2015
Let’s Answer the Why
Why social media?
Statistics of Note Instagram is now bigger than Twitter Organic Facebook reach down to 2% of fans Facebook had more video views than YouTube mid-2014 Instagram gets 50x more engagement than Twitter SnapChat is growing at 56% per year
Global Digital Snapshot *numbers in millions
Trends in Social Media Mobile-friendly Blogging Facebook still rules Paid posts Content is King
Why for the followers? What’s in it for them? Keeping close social ties (family, friends, brands) Purchasing decisions 74% of consumers rely on social media to make their purchasing decisions are influenced by their friends’ social media posts 8 in 10
Why for the followers? What’s in it for them? Create content to post Sharing content created by others Creation and Curation Two leading activities:
Why for the Brand? What’s in it for you? Visibility » Be at the table or be on the menu » Fight for space in a cluttered marketplace
Why for the Brand? What’s in it for you? Content » Everything is content » Content is king » What is “Content Marketing”? Put it out there What is useful?
Why for the Brand? What’s in it for you? Engagement with content » Give them what they want » Walk in the visitors’ shoes
Why you? What sets you apart? Beaches Mountains Scenic assets History Eco-Tourism Events Retail
Why you? What makes you a must-do? Unique attributes no one else has a)Who wants it? b)Tailor content to fit The power of events
Let’s Show the Why
1.Stats to Note 86% conversion increase when video used on landing page 20% of words on a web page are read by average user 40x more shareable—landing pages with video 80% of what you see is retained Visuals are the storytellers
2. Facebook Video Use Every day there are 3+ billion video views on FB More than 1 billion searches per day
Visuals are the storytellers 3. YouTube Video Use 1 billion users 300 hours of video uploaded…every MINUTE Half of video views are now on mobile devices 4 billion views per day 6 billion hours watched per month
Visuals are the storytellers 4. Twitter Video Use 1.5 billion Vine loops per day That equates to ½ trillion per year 40 million active users 12 million uploads per day 8,333 shares per minute
Visuals are the storytellers 5. Instagram Use Across Facebook-owned apps, 2 billion photos are shared…PER DAY 1,000 comments per second 70 million photos posted per day 2.5 billion likes per day Photos generate 36% more likes than videos 98% of users use a mobile device to access 70% of users use at least daily 28% of American travelers post vacation photos using a smartphone
Visuals are the storytellers 6. Pinterest Use 28% of online U.S. adults 85% female (women make the travel decisions) 142 minutes per VISIT 64% try a Pinterest-inspired activity each month Most popular destination for clicking through — blogs 2.5 billion monthly page views 67% of content pinned is from a business website 1 billion boards, 50 billion pins (and that’s old data)
Video versus Photography Trending to video Trending to mobile
Let’s Answer the How
Plan the work, work the plan Inventory your assets Prioritize your messages Free graphic services for photos, videos Planning ahead
Collaboration and Sharing Stakeholders Involve your stakeholders Annual planning 2-4 year planning Share, share, share each other’s content
Collaboration and Sharing Visitors User-Generated Content (UCG) Search it out Ask for it Contests, sweeps, challenges (Name this animal/event/location/ campaign) Listen
Collaboration and Sharing Other asset resources Photography (iStock; Deposit) DropBox Flickr
What Does Success Look Like?
Native to channel a)Facebook b)Twitter c)Instagram d)Pinterest e)Google Analytics Resources a)Sprout b)HootSuite c)Simply Measured Measuring Results
Keeping the Groove Going Advance Planning & Brainstorming Content Calendars/Plans Stakeholder Involvement Importance of Stakeholder Events All events are content All content is relevant to someone Continue measurement and adapt as you glean results Do more of what works Do less of what doesn’t
Find this presentation at: GMStheBest.biz/bywaysocial/ Thank You