Natalie Yelen 4.12.2012.  Launched August 2011  62% increase in Unique Visitors  13 Freemiums available for download  Sell horse books, DVDs and services.

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Presentation transcript:

Natalie Yelen

 Launched August 2011  62% increase in Unique Visitors  13 Freemiums available for download  Sell horse books, DVDs and services Website

 No obligation book club  Offer 10-15% discount on book of the month  Thread book club posts into regular schedule  Feature free webinars with MyHorse Books authors & trainers Book Club

Landing Page

 Send monthly to MyHorse Daily Spotlight list featuring current book of the month & reads  Our store, HorseBooksEtc.com, sends separate promotion s

 Hold 1-2 “Ask the Author” webinars per month  Collect English/Western riding discipline  Collect signups for new MyHorseBooks list Webinars

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