Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011.

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Presentation transcript:

Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011

What is Digital Activism?

= The Digital Activism Equation +___ Digital Activism

The Digital Activism Equation =+___ Transparency D i s a s t e r R e l i e f G o v e r n m e n t A c c o u n t a b i l i t y R e g i m e C h a n g e Digital Activism

The Digital Activism Equation Goal of Political or Social Change =+___ Transparency Disaster Relief Government Accountability Regime Change + Digital Activism

The Digital Activism Equation Goal of Political or Social Change =+___ Transparency Disaster Relief Government Accountability + Digital Activism Custom Application > = Digital Technology Regime Change

The Digital Activism Equation Goal of Political or Social Change + Digital Activism = Digital Technolog y

Digital Technology Details Digital Technology Goal of Political or Social Change + Digital Activism =

Digital Technology: Top Tools Goal of Political or Social Change + Digital Activism = ToolUsesBrandsTime Social Network interact with supporters share short news first contact Facebook1 update / day (1 hour/week)

Digital Technology: Social Network Goal of Political or Social Change + Digital Activism =

Digital Technology: Social Network Goal of Political or Social Change + Digital Activism =

Digital Technology: Top Tools Goal of Political or Social Change + Digital Activism = ToolUsesBrandsTime Social Network interact with supporters share short news first contact Facebook1 update / day (1 hour/week) Blog interact with supporters share longer analysis gain influence Blogger, Wordress 4 updates / week (5 hours/week)

Digital Technology: Blog Goal of Political or Social Change + Digital Activism =

Digital Technology: Top Tools Goal of Political or Social Change + Digital Activism = ToolUsesBrandsTime Social Network interact with supporters share short news first contact Facebook1 update / day (1 hour/week) Blog interact with supporters share longer analysis gain influence Blogger, Wordress 4 updates / week (5 hours/week) Micro-blog interact with supporters share short news gain influence Twitter 5-10 updates / day (3 hours/week)

Digital Technology: Micro-blog Goal of Political or Social Change + Digital Activism = < gain influence (celebrities) < gain influence (#tags) < interact < share other news < share your news

Digital Technology: Top Tools Goal of Political or Social Change + Digital Activism = ToolUsesBrandsTime Social Network interact with supporters share short news first contact Facebook1 update / day (1 hour/week) Blog interact with supporters share longer analysis gain influence Blogger, Wordress 4 updates / week (5 hours/week) Micro-blog interact with supporters share short news gain influence Twitter 5-10 updates / day (3 hours/week) Group internal coordination Google, Yahoo whenever needed (a few minutes)

Digital Technology: Group Goal of Political or Social Change + Digital Activism = Image:worldstart.com

Digital Technology: Group Goal of Political or Social Change + Digital Activism = Image:worldstart.com, fanhow.com

Digital Technology: Group Goal of Political or Social Change + Digital Activism = Image:worldstart.com, fanhow.com

Digital Technology: Top Tools Goal of Political or Social Change + Digital Activism = ToolUsesBrandsTime Social Network interact with supporters share short news first contact Facebook1 update / day (1 hour/week) Blog interact with supporters share longer analysis gain influence Blogger, Wordress 4 updates / week (5 hours/week) Micro-blog interact with supporters share short news gain influence Twitter 5-10 updates / day (3 hours/week) Group internal coordination Google, Yahoo whenever needed (a few minutes) SMS inviting people to events all mobile phones whenever needed (1 minute)

supporter SMS supporter SMS supporter SMS Digital Technology: SMS Invitations Goal of Political or Social Change + Digital Activism organizer supporter SMS supporter

Digital Technology: Top Tools Goal of Political or Social Change + Digital Activism = ToolUsesBrandsTime Social Network interact with supporters share short news first contact Facebook1 update / day (1 hour/week) Blog interact with supporters share longer analysis gain influence Blogger, Wordress 4 updates / week (5 hours/week) Micro-blog interact with supporters share short news gain influence Twitter 5-10 updates / day (3 hours/week) Group internal coordination Google, Yahoo whenever needed (a few minutes) SMS inviting people to events all mobile phones whenever needed (1 minute) Video getting attention with emotion YouTube, Vimeo whenever needed (several days)

Digital Technology: Video Goal of Political or Social Change + Digital Activism = Short (3 minutes max) Emotion (anger, inspiration, humor) Explain your cause (text or voice) Make a call to action Fouad: Obama: