Digital Immigrants STRATFOR Age Demo: – 51-55: 12% – 56-60: 23 % – >=60: 28% (!!) – TOTAL: 63% above 50 Age is not a factor, engagement is… Preferred method – Print out: 19% – Website: 29% – 67% (!!)

= Social Network

Few online niches Also – Funny videos, ex-professional topics (military, political) Love to search

Direct mail still works for >50 Get demo info Get home address Send direct mail “Go online and join” Stress safety and security (ebillme.com)

Info gathering campaign campaign: ‘Give us your feedback’ Fill out survey in Eloqua Get a gift – Stress ball $1/ea – Bag print $1.30/ea – Office supply ? With gift in mail comes a postcard