The Power of Enabling Technology

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Presentation transcript:

The Power of Enabling Technology oTMS: Building Connected Transport Network

Chinese trucking remains fragmented & inefficient RMB 4.25 trillion industry Licensed carriers +2.5m freight brokers Top 10 market share Heavy trucks 85% driver owned 6.7% of GDP 789,000 1.8% Mature Markets – Europe Empty Capacity: 23%* Carrier asset-managed networks Spot rates & dynamic allocations Emerging Market - China Empty Capacity >50%** P&L responsibility on drivers Low asset velocity - fixed backhaul rates Increasing costs & slowing economy freight brokers match drivers for line-haul and last mile especially in tier 2 cities in public freight depots. Practices vary from province to province Largest players – Deppon, CNEX Haou, CML, Rokin, PGL – 3-6B There is not much consolidation going on – several TNT, SL, Menlo, Agility acquisitions had mixed success As company grows bigger it finds difficult to manage – many informal practices exist Compliance becomes an issue – you can get away with lot of things as a smaller company flying under the radar It begs a a question – will the market ever consolidate, truck/network ownership will increase? Individual truck ownership is also high in mature markets however key difference is truck capacity/routing is managed by a trucking company Sell excess and buy under capacity on fairly dynamic basis – Tim.com, teleroute etc – backhaul especially in advance can be bought China – paradox of overloading and underutilisation Low asset velocity – unstable leadtimes Overloading reaches its limits Time is time and money is money – cost of living is increasing so does cost for a driver * UK market – , Eurostat McKinnon 2014 ** China Purchasing & Logistics Federation - 2014

IT Evolution Journey in Different Markets Mature Market (Europe & USA) Cloud / SaaS Traditional TMS Mobile Apps 1 2 Effective optimization Acquire multi-party structured data Standardize & digitalize the processes Collaborate –shipments & assets Emerging Market (China) Multi-layer outsourcing with little transparency Fragmented processes Unstructured “big data” – Excel No 1 TMS! Naturally IT adoption curve is different In mature market mobile APP may be simple and effective add-on for driver-employee – directly linked with operator TMS – for example to provide POD IoT was early in logistics – GPS on truck – empowers the driver. It also effectively replaces dedicated truck terminal Cloud and SaaS gains acceptance in so called community TMS model – with pre-onboarded carriers Traditional TMS penetration is low because of functionality mismatch: route/load planning & optimisation, fleet/driver management etc In multi-layer outsourcing model have little relevance to companies that can afford it Small players neither need it nor can afford it Every trucking company follows own manual process – often different for different clients – there is no standardisation Work is passed on to small vendors with little or no tech capability Empower/engage your vendors and acquire real operations data – structured and directly from the source Follow consistent process across vendor base – SOP/SLA enforcement Open collaboration opportunities – share your assets/empty truck visibility , consolidate shipments – horizontal collaboration Clean process and data is the foundation for effective optimisation/planning etc

CONNECTED TRANSPORT NETWORK oTMS Vision CONNECTED TRANSPORT NETWORK No. 1 and fastest growing cloud + mobile transport management platform in China Daily user community: 1m shipments/month +250 transport providers +10 public carriers +10,000 drivers Over 20 shippers connect everyone on the standard workflow remove complexity, cost & time power real collaboration

oTMS Workflow Design oTMS puts all the parties in the same loop Consignees Retailers Manufacturers Driver oTMS puts all the parties in the same loop 3PL/TSP Carrier & Driver Connectivity Whole execution chain engaged Shipment Execution Real-time track | GPS ePOD Transport Cost Management RFQ | Tariff | Spot Bids | Reciprocal Billing Carrier Performance Management Common Language SLA & KPI Cloud Data Analytics Last Mile Linehaul Connect your existing vendors or invite the new ones from oTMS carrier pool Single shipment intake/ no edit– shipper ERP or 3PL WMS/TMS No EDI no order re-entry, no email – no edit Fully functional TMS for small truckers Shipment handover from mobile to mobile – between driver and hubs – support outsourced, less-than-full-truck operation Consignee is in the same loop – either your client, sales/merchandisers or engineers – depending on the industry – experience B2C traceabilty Subcontractor Identity is not disclosed

oTMS Growth Milestones 1 million/ month 250+ 100 8 3 million 6 1 12 Companies 2015 30 Shipments 10 250k 1 Series A+ Investment 2014 12 8 Series A Investment 1 2013 Angel Investment 2011 Official oTMS launch oTMS founded & Product incubation

oTMS Customer & Carrier Base 宿迁市鼎盛物流有限公司 fashion apparel retail Foods Automotive Pharma Industrial Target client: shippers who work with multiple carriers directly 3PL & asset light carriers – who focus on empowering their vendors Very fast adoption among local companies: High product relevance to their needs Fast decision making, ambition to digtalize Very good value & fast implementation Biz model – monthly subscription based on shipment volume – shipment pays once – so carriers & subcontractors, drivers etc use it for free

oTMS Case Study: BESTSELLER Leading fast fashion brand retailer in China Over 7000 own stores +23 DC network 40 transport vendors 1,6 million retail shipments 4 million EC & o2o shipments Complete digitalization of transport chain incl. retail, e-com, o2o, transfers/returns Real visibility led to significant KPI improvements due to carrier accountability Full freight cost control: paperless, reciprocal billing, no errors – pay carriers faster 50% admin cost savings: from routine daily ops and monthly billing and KPI ROI < 6 months

Track Shipments Status Single version of the truth Driver APP Update 3PL/TSP view Cargo Owner view Consignee view Real time Virtually eliminated traditional T&T workload via phone, excel, SMS Reduced 50% human resources on T&T daily work Driver smartphone GPS real-time track & trace

Instant ePOD from Driver Speed up order to cash Consignee view Driver upload EPOD from KAKA Vendor checking & accept Client view Geo-location, time, Geo-fencing limitation option Reduced 90% workload to collect & verify POD Faster Billing

Go Paperless Secure Bi-Party Goods Handover Consignee check orders Consignee generate QR code as delivery info Driver check discrepancy Driver confirm Faster & Secure method to close shipments Control warehouse & hub – transport handover Control distributor territory - Distributor accountability

oTMS Benefits All Users Consignee Retailer & Manufacturers 3PL/TSP Trucking Companies Drivers Cut 1-4 days from order to cash cycle by instant e-POD Cut 15-30 days of net working capital through auto ePOD & billing Reduce admin cost RMB 1-4/shipment Integrated tariff & billing 0.5 -2 % of cost Optimize resources Improve customer service levels Reduce inventory through in-transit visibility Fast deployment, ROI < 6 months Instant deployment @ no cost

THANK YOU