Leveraging the Bridge Market Melissa Lindsley AGA Marketing Director

Aging Infrastructure 50+ years old Underestimated growth and needs Patch-and-pray Underfunded and limited accountability Lack of education Throw away culture

Failure to Act ASCE series on state of infrastructure Transportation, Electric Utility, Water/ Wastewater, and Airports/Seaports Continued underfunding will cause significant damage to economy Loss of 876,000 jobs and suppress GDP growth by $897 BIL by 2020 ASCE calls for $94 BIL more per year Save more than 1 million high-skill jobs and more than 2 billion hours of travel time

FHWA Long-Term Bridge Performance Program (LTBP) 20-year, federally funded program Goal to better understand and improve bridge performance and extend longevity Life-cycle cost also highlighted 100-Year Bridge Mentality Initial study pinpointed 20 areas of improvement – focusing on 2 to start Bridge deck performance (rebar) Coatings for steel superstructure to promote longevity

Map-21 Bill Passed July 6 th 27 months BIL through FY 2014 (Sept 30) 1.4% increase over levels in SAFETEA-LU No earmarks $80 BIL for Bridge/ Highway $21.3 BIL for federal transit Balance highway safety State and local funds expected as well $51 BIL estimated $1 BIL per state avg Illinois first to come forward on July 10 th $1.6 BIL for trans projects

100-Year Steel Bridge Team Collaborative effort organized by NSBA United front on steel bridge solutions Bridges of all sizes and various coating technologies NSBA, SSPC, AGA, Metallizing, AISI Presentation outline, template, and branding developed Joint presentations to DOTs/MOTs Abstract to IBC Panel at NASCC Website and other team collateral Positive message

Short Span Steel Bridge Alliance Collaborative effort organized by AISI Bridges 40’ to 140’ AISI, NSBA, bridge manufacturers, fabricators, etc. Launched eSpan 140 program Online bridge design Galvanizing in durability section Track leads Developing more cost analysis Education and presentations to DOTs/MOTs and local officials Target NACE 2013 eSpan 140 and cost information in hand Develop more case studies and promote

Leveraging Work AGA Members Keep pulse on local bridge projects Promote eSpan program to officials Prove performance – have case studies Samples and take what you can get Small piece on one could lead to more on next AGA & Partners Generate awareness and educate Distribute leads from eSpan to members Provide support and case studies Collaboratively build an example bridge Generate excitement and publicity – track performance over time