Regional Policy 2015 Interreg 25 years Cesena, 23 September 2015, SUMLAB Gianluca Comuniello, European Commission 1

Regional Policy In the next 15 minutes you will See a movie Listen to a song (and sing it?) Hear stories about Love without Borders 2

Regional Policy All of this because we realised that… 3

Regional Policy Brussels, we have a problem 4

Regional Policy The majority of border residents (2/3) are not aware of EU funded cross-border activities in their region 5

Regional Policy Where do we go from here? A BIG information SPLASH needed 6

Regional Policy BUT… How do we get attention? How do we go BEYOND getting attention? 7

Regional Policy Capitalisation Communication: what we did The 25 years of Interreg proved to be a golden opportunity to look back… 8

Regional Policy Communication on the future (going beyond) …. But also to look forward 9

Regional Policy We targeted 3 different objectives 10

Regional Policy 11 1)1) Getting EC and Brussels stakeholders 2)(the 'Brussels bubbles") on board Feb 2015: DG REGIO internal event "Getting to know your Interreg colleagues" June and September 2015: article in Commission en Direct June2015: extended Panorama article 'Interreg turns 25'

Regional Policy 4 september-30 October: Exhibition in the 12 lifts of the Berlaymont building October: outside exhibition on the Solidarnosc Square before the EP (tbc) July 2015: Interreg 's Top 5 achievements illustrated by 5x5 projects on Inforegio interreg25 page: November: Luxembourg GAC (General Affairs Council)+ support from Luxembourg Presidency, EP REGI Committee, Committee of the Regions 12 1) The "Brussels bubbles" on board

Regional Policy Inform Network december 2014 and June 2015 Interact Winter Newsletter: Commissioner interview announcing the need to improve communication An "Interreg Dictionary" in collaboration with the University of Strasbourg Project Slam: competition between programmes on how to communicate projects Ekiden- Interreg challenge (25 teams for 25 years): ation/european-territorial/interreg25years/ekiden/ ation/european-territorial/interreg25years/ekiden/ 13 2) Going to the programmes and the Interreg community

Regional Policy 14 2) Going to the programmes and the Interreg community: European Cooperation Day 2015 Promotional video and song

Regional Policy Conference THE EVENT: September, lunch to lunch ( 15 September morning: DG Regio annual meeting with Interreg MAs) 15 Day One- Celebration 12:30Registration, Lunch 13:30Welcome 14:00History of INTERREG 14:45The Role of INTERREG 16:15Break 16:45Thinking out of the box 18:15Project Slam 19:30 Networking Dinner Day Two - What's next 8:30Coffee 09:00Opening 09:15Taking a global view 10:30Coffee break 11:00Building on 25 years 12:30Conclusions 13.00Lunch 14.15Option for guided tour around Belval

Regional Policy EU Love Without Border teaser on Facebook 9 May 2015: announcement #eulovewithoutborders winning couple amidst Franco-Belgian Waffles degustation at Brussels JPO (Journées Portes Ouvertes) 16 3) From Berlaymont… to "Main Street": the citizens

Regional Policy Slogan contest: Voting for the most original and catchy slogan to represent Interreg  Public voting on Facebook between 1-31 July International, national, local media coverage of the September celebrations 1 project a day- 25 in total - for Interreg 25th anniversary ahead of celebrations: tion/european-territorial/interreg25years/ tion/european-territorial/interreg25years/ 17 3) From Berlaymont… to "Main Street": the citizens

Regional Policy ARTE Film Animation Film: "Borders, not barriers"(link and visual here) 21 Sept -21 Dec online PUBLIC CONSULTATION launched through a Senior Management Roadshow 18 3) From Berlaymont… to "Main Street": the citizens

Regional Policy Open questions How to go local effectively? How to break the languages barrier? How to make the communication effort lasting and sustainable? 19