I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks.

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Presentation transcript:

I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks

Meet the Panel Donovan Bankhead – Springfield Music Gayle Beacock – Beacock Music Mike Guillot – Mississippi Music David Jahnke – Hal Leonard Corporation Gary Winder – Yamaha Corporation of America

What We StockWhen We StockHow We DisplayHow We MarketHow We Service Five Topics to Discuss

What We Stock - The Product Mix is Changing

Lessons Learned: Revised Product Mix Focused on Core Products / Core Customers Improved Average Sale

When We Stock - Improve Cash Flow - Focus on “Sell Thru” - Establish “Win-Win” Agreements

Lessons Learned: Improved Vendor Communications Initiated this Conversation Created a “Win-Win” Outcome

How We Display - In our store - On our website

Lessons Learned: We are compared to the “Best of the Best” First Impressions Matter Use a “Customer” Perspective

How We Market - Defining your target customer - Taking advantage of opportunities

Lessons Learned: Invited Customers Back More & Better Advertising Opportunities Improved Our Web Presence

How We Service - Stop focusing on the transaction - Start focusing on the relationship

Lessons Learned: Made it Easier for Customers to do Business with Us Focused on Key Customers Focused on Customer Needs