Investor Presentation Pyramid Paralegal, LLC Presented to Inventure Capital, LLC.

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Presentation transcript:

Investor Presentation Pyramid Paralegal, LLC Presented to Inventure Capital, LLC

Market Need and Business Model Market Need Paralegals do the “heavy lifting” in the legal world Typically they focus on a single field of law, e.g., corporate, insurance, real estate, litigation, etc. The laws in each state vary, making what is a simple task in one’s home state a complex task in another There are many professional services firms that can help but are often unconnected There is no single source of information for paralegals to work more efficiently Business Model Paid memberships Google Adsense Paid job postings Paid service offerings Sale of geographical rights using a franchise model – Ex: sell all revenue for the state of California Presented to Inventure Capital, LLC Pyramid Paralegal, LLC

The Management Team John Antanies – Principal and Founder of Envoy Development 35% profit growth last year Consistently able to project accurate financial conditions – Principal Investor for Pyramid Paralegal – Will direct overall effort and manage finances Charles Planek – Attorney – Chief legal counsel – AV® Preeminent™ Rated by Martindale-Hubbell – Rated by Martindale-Hubbell as a Chicago Top Rated Lawyer, 2012 Darlene Szablewski – Founder of Pyramid Paralegal – Bachelors Degree in Paralegal Studies – ABA approved Paralegal Certificate – 25+ years experience as a paralegal – Will be responsible for website content management and day to day operations Presented to Inventure Capital, LLC Pyramid Paralegal, LLC

Market Overview There are approximately 1,320 law firms in North America with 100 employees or more (~40+ attorneys). Of those, 366 firms have 250 employees or more (~100+ attorneys). – Firms with 100 employees or more account for roughly 0.4% of the entire U.S. law firm market (this implies approximately 84,000 total law firms) 68% of all U.S. firms have 2 to 4 employees, 3% higher than in % of all U.S. firms and legal service providers have less than 10 employees (approximately 4 attorneys). According to the ABA Market Research Department, there are 1,180,386 licensed lawyers’ in the U.S., and roughly 1.5 million legal professionals total including legal administrators, paralegals, IT, etc Presented to Inventure Capital, LLC Pyramid Paralegal, LLC Our focus will be on the 91% of law firms that have less than 10 total employees and that average 4 attorneys. We estimate there are 76,000 firms that meet this description. However, larger firms that are not nationwide are also a target.

Product and Services PyramidParalegal.com Member profiles will include state and field of law. This context will be used for presentation of website elements Website will use Responsive Web Design We will leverage SEO techniques Elements Project inquires – Ability to post questions on a forum to answer specific issues, eg, “Does anyone know a process server in Cook County?” Services Offered – Members can post services offered (process servers, court reporters, etc.) Jobs – Members can post available jobs – Focus is on recruiters and law offices Forms directory – Ability to upload/download commonly used legal forms Registered agent services State and Federal Directories Presented to Inventure Capital, LLC Pyramid Paralegal, LLC

Competition We have not identified any websites offering anything remotely similar to Pyramid However, there are two websites often used by paralegals and legal assistants: – LexusNexis Not aimed at the legal profession, but used widely to research questions – WestLawNext Part of Thompson-Reuters Focused on research Presented to Inventure Capital, LLC Pyramid Paralegal, LLC

Competitive Advantage This is a niche market – It is not a billion dollar idea We are vulnerable in terms of barriers to entry – We have no patents – Capital costs are low Speed to market is essential Presented to Inventure Capital, LLC Pyramid Paralegal, LLC

Marketing Strategy We will market heavily using LinkedIn and Facebook – Linked in connections allow us to identify Use SEO in website development Google Adsense Membership referrals – Credit members for referring others Trade Shows Hire a professional marketing resources – Full time employee – Marketing group Presented to Inventure Capital, LLC Pyramid Paralegal, LLC

Financial Expectations Assumptions: $14.95/month membership fee 10% monthly growth rate First 200 members free Break even: Dec 2014 Presented to Inventure Capital, LLC Pyramid Paralegal, LLC

Financial Expectations Assumptions: $14.95/month membership fee 20% monthly growth rate First 200 members free Member count capped at 16,720 Break even: May 2014 Presented to Inventure Capital, LLC Pyramid Paralegal, LLC

Funding Request $133,000 – $75,000 initial funding – Balance based on reaching milestones – 20 percent equity to Inventure Capital Presented to Inventure Capital, LLC Pyramid Paralegal, LLC

Use of Funds Use of funds will be for marketing Presented to Inventure Capital, LLC Pyramid Paralegal, LLC

Exit Strategy If successful, we anticipate being acquired by WestLawNext LexusNexus/Thompson Reuters is another possibility Presented to Inventure Capital, LLC Pyramid Paralegal, LLC