Social Media Case Studies and Capabilities December 2012

confidential | December Good or Great: Mobile working strikes a nerve Building an online brand  Good wanted integrated campaigns that reached press, influencers, customers, and analysts but this B2B brand had little differentiation from competitors with their social handles and little to no consumer recognition Standing out with integrated campaigns  Spark tapped into popular concerns about work/life balance and the mobile platform wars with data-driven reports and catchy visuals, constructing campaigns combining PR, video, social media and infographics Exceeding all goals and getting noticed  Good garnered 8.5M social media impressions and 68.8M media impressions  Spark exceeded social goals, growing handles organically by over 300% in one year, helping build a content marketing strategy that continues to net returns for the company  This campaign earned Sparkpr the 2012 Bulldog Reporter award for Digital/Social for a Consumer Technology Campaign

confidential | December Good Technology Social Media Graphics Images are for a contest involving multiple Facebook and social media images