Warm Season Workshop Jessica A. Neiles Social Media Team Leader

 Use Social Media to our advantage! Ask for reports from our followers, make sure to remind them that we need TIME and LOCATION of report!

 5,933 Facebook fans as of 5/1  1,056 Twitter followers as of 5/1  All operational staff is trained to post on Facebook and Twitter  The use of HootSuite is encouraged, especially during busy weather, as a central spot to monitor both Facebook & Twitter

1.) Open file titled "Ready to Post". 2.) Enable External Content when prompted and allow it as a Trusted Document. 3.) Find slide you want, and edit as you wish. 4.) Save As.png (Current slide only) to where you would like. 5.) Exit and please do not save power point file as it will overwrite the template. There are 23 slides at this time that can help you get a start on your social media post.

You never know who’s following us…

 Be careful of creating a slide that is too busy and hard to read on a mobile device.  Try not to use too many images, need to be able to see the details of each image.  There only needs to be one set of NWS/NOAA logos per slide.  Try to post once per shift to keep information relevant, especially during active weather. (This should take 15 min or less of your time.)  Busy weather is when we gain the most new followers and have the most interaction.

 Avoid clutter, blank space is important and allows the eye to focus on the key information presented.  Don’t use too many text blocks, this makes it harder for the user to differentiate which one is worth focusing on.  Think about your audience…the general public! Keep this in mind when using maps or other graphics that may have too much information.  Use exciting relevant weather imagery to get the viewer engaged, when possible.  Try not to be too repetitive, variety is important to keep the interest of our followers.

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