Color Navigations Loading Page Grabs Attention Internet source: content/uploads/2014/02/web_design.jpg

It is important to grab visitors’ attention in the first 8 seconds, bored visitors will not stick to your web page longer and your web page might function just to be the Google search (Norton, 2012). Internet source: _SET07.jpg

Website design should be functional.  no broken codes/links Websites must be as creative as possible.  E.g : the Vertical Split layout of Great Brand Spilt layout of Great Brand (Spooner, 2013)

What is the Vertical Split Layout? A combination of two pictures resulting in a creation of one background. These two split layout are usually contrasted with dark and light color schemes. Internet source :

How should text be presented on Websites?  Clear and Straight to the point  Break into shorter paragraph  Presented in bullet format Example: Salted Herring Website Simple Colorful Straight Forward Show Important Points

The F Sharp pattern of text might attract and increase the percentage of visitors (Chapman,2010) The F sharp pattern (Chapman, 2010)

According to Dr. Nielsen, he states that internet users are less to read content online, users will only read 28% of the text on a web page (Chapman, 2010). Internet source: idth-550/public/Jakob%20Nielsen%20photo.jpg

The Importance of Colors Idea creation Convey messages Invoke feelings Accentuate areas of interest

Which do you prefer? How color play an important role in Web Design?

Example of Good Color Web Design Only 3 Simple Colors are used Words are easy to read Website points out straight-to- the-point info Creates a simple yet professional feelings for visitors to view Internet source:

Example of Bad Color Web Design Too many color used in the Website Words are difficult to read Website do not communicate well with visitor Create a messy feelings as information are everywhere Internet source:

Web browsers only share 216 common color.  Provides consistent & predictable results (Mac OS, UNIX, and Windows platform)  Limits to 256 colors ** Suggestion : Limit the color palette to 2-3 major colors with shade variation. Internet source:

Color of photograph or graphic elements should not hues outside the browser-safe palette  Web browser will automatically dither the displayed images or navigation buttons  Results: Making the page hard to read

Human Color Detector Human has a color-detecting equipment inside their eyes called a ‘cone’. 3 Types of Cones  Red  Green  Blue

Do you think you know a lot about color? Color determines:  Different meaning interpretation by different cultures  The psychological effect on viewers WesternGreece How different culture view Yellow ?

Types of Colors: WARM COLORSCOOL COLORS EXCITEMENT CREATIVITY OPTIMISTIC PEACEFUL HONESTY BEAUTY

Color combination should be chosen & arranged wisely (primary key to Web Design)  Color affects mood  Create color harmony Background Colors used on Web Design can be subjective according to human’s:  Personal taste  Psychological feeling

BAD Color Psychological Effect Bad Background Color: Bright Blue WHY?  Color is too strong  Affecting the text (Hardly readable)  Readers’ eyes become tired easily ** According to Ann Davlin, blue websites can be associated with the Operation System crashes and people tend to avoid blue background website. Internet sourcehttp://designwebkit.com/web-and-trends/color-combinations-hell-death- sentence-designs/:

Can this get any slower..?

Nowadays, visitors are unlikely to have the patience to wait. As a result:  they abandon slow loading websites Research by Akamai (2007)  75% of 1058 people would not return to webpages that load more than 4 seconds  30% of the respondents formed negative impression on companies with slow loading website Conclusion done by Akamai (2009)  47% expect the tolerate waiting time is just 2 seconds  40% will leave the websites if it takes more than 3 seconds to load  52% online shoppers will stay loyal to quick loading webpages. Loading Page

Causes of slow loading webpage Websites are presenting themselves as TV Network. They squeeze in … into 15 & 19 inch websites: Picture AudioInformation

Web Designers tend to squeeze everything when websites can only holds 216 colors & download at 28.8 KB/second. **Suggestion: Optimize graphic images to decrease the time of downloading the Web Page.

How should Web Pages be presented?  Has to be Simple  Not more than 50K  Should be Creative Software : Adobe Photoshop This is one of the tool that can be used to design and resize the graphic images, enhancing the creativity & the shorten the length for downloading purposes. Internet source: wallpapers_34161_2560x1440.jpg

The Gomez Peak Time Internet Usage Study (2010)  75% online users left sites rather than waiting for it to load during the peak internet traffic times.  88% are less likely return to the site after having bad experience.

What is affecting the loading? More than half of this page size is due to images. Up to 804 KB per page is comprised of images. (Three years ago, images comprised just 372 KB of a page’s total payload.)

NAVIGATIONS

Importance of good navigations  Easy access of the pages within the website Navigations has to be:  User-friendly  Easy to access other pages  Having color scheme differentiation

Problems of Navigations Not everyone will have direct access to the website homepage as the link that they click might be links to pages within the website. If a website provides extensive information but navigation is poor or limited, others could not be able to access and view these information (klustcreative.com, 2013). Internet source: pop_6498.jpg

What is the Universal Color Scheme? This universal color scheme is used to help viewers to differentiate between visited or not visited page. Viewers have visited the page before. Viewers have not visited the page before.

Example of Bad Navigations Website WHY?  There is too many links available in one page.  Users will feel confused & disturbed.  Messy & tiring for the eyes to view for a long period of time.

Examples of Effective Responsive Navigation Menu What do YOU think?

REFERENCE LISTS Reference Burzi,F.,2004. Importance of Color in Web Design. [Online] Available at: [Accessed 9 October 2014] Johansson, D., Using Colors on the Web & HTML color codes. [Online] Available at: [Accessed 9 th October 2014] Muller, G., Examples of Perfect Color Combinations in Web Design. [ Online] Available at : [ Accessed 7 th October 2014] examples-of-perfect-color-combinations-in-web-design/ Klust creative. (2013). Importance of Navigation in Web Design. [Online] Available at: [Accessed 9 October 2014] in-web-design/ Powazek, D Where Am I. [Online]. Available at [Accessed 9 October 2014] Bleakley, N., What makes a good website. [Online] Available at: [Accessed 6th October 2014] Chapman, C., Usability Tips Based on Research Studies. [Online] Available at: based-on-research-studies/ [Accessed 6 th October 2014] based-on-research-studies/ Norton, C., Don’t bore your visitors: How to evaluate your website’s homepage in 30 seconds or less. [Online] Available at: seconds-or-less.html [Accessed 6th October 2014] seconds-or-less.html Spooner, C., Interesting Web Design Trend: Vertical Split Layouts.[Online] Available at: trend-vertical-split-layouts [Accessed 6th October 2014] trend-vertical-split-layouts Shaun Anderson, Your Website Design Should Load in 4 Seconds! Hobo Internet Marketing, [blog] 23 February, Available at: [Accessed 5 October 2014]. Chris Munch, Effect of Website Speed on Users. Munchweb, [blog] 29 September, Available at: [Accessed 5 October 2014]. speed