The Marketing Mix- McCain Evan Loeb Period 2, N. Schewczyk.

Slides:

Advertisements

Similar presentations

The 4 P’s of Marketing consumer The Marketing Mix.

Advertisements

Marketing mix THE TIMES 100.

IB BUSINESS & MANAGEMENT A COURSE COMPANION (2009) P

Unit 2:Growing as a Business.   Advertising – most widely recognised Other forms of promotion:  PR – raise profile of business often through media.

Principles of Marketing Lecture-30 Summary of Lecture-29.

Introduction to Business Unit II: Business Ownership and Environments.

Sports & Entertainment Marketing Mrs. Wilson Sports & Entertainment Mktg. Rocky Point HS.

Shortage, Surplus & Equilibrium

Chapter 13 Retailing and Wholesaling. What is Retailing? Includes all the activities Involved in Selling Goods or Services Directly to Final Consumers.

Retailing and Wholesaling

12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Pricing, Distributing, and Promoting Products.

Marketing Strategy Planning For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill Companies,

Marketing. Marketing is… … the strategy of bringing consumers and products together… …from product development to product delivery.

ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:

THE PLACE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX How the goods get from the producer to the customer.

OBEA 2004 The Marketing Mix. Product Price What are the pricing objectives? How much should we charge? Product What product(s) should we sell? How should.

Retailing and Wholesaling

Distribution Strategies Retailing and Wholesaling

MGT301 Principles of Marketing Lecture-30. Summary of Lecture-29.

Marketing: An Introduction Retailing and Wholesaling Chapter Twelve Lecture Slides –Express Version Course Professor Date.

Chain of Productions and Channels of Distribution

Copyright © 2009 Pearson Education Canada 12-1 Chapter 12 Developing Distribution and PromotionalStrategies.

 What is Marketing? –  The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants.

Distribution Where do products come from?. Channels of Distribution The path from manufacturer to the final user Business – industrial user Person - consumer.

Unit 10 Marketing The Marketing Mix In this part, you’ll  Learn about the “4Ps” and “4Cs” of marketing.  Look at some familiar products and how they.

Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.

Chapter 13 Marketing in Today’s World

Mccain Marketing Mix.

7 Key Functions of Marketing Product Service Management Marketing Information Management SellingDistributionPromotionPricingFinancing.

Marketing Mix ProductPromotionPricePlace. PLACE This is also called ‘Distribution’. A business must get the product to the right place, at the right time.

4.5 Promotion 4.6 Place Chapter 28. Promotion  The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public.

Principles of Marketing

© 2006 Pearson Education Canada Inc.Chapter Chapter 12 Developing Distributio n and Promotiona l Strategies.

Marketing Mix-Mc Cain Retailing |Rhia Mae Natividad | Ms. Schewczyk Date: April 13,2012.

Back to Table of Contents pp Chapter 13 Marketing in Today’s World.

Progression Diploma Marketing: 4P’s – Product & Place.

Food Wholesaling & Distribution AG BM 102. Introduction Economics of Transportation require an intermediary between processing and retailing Too many.

SALES PROMOTION Marketing Co-Op. Sales Promotion  All marketing activities – other than person selling, advertising, and public relations – that are.

Functions of Marketing

The Four Ps of Marketing Product Any goods, services, or ideas that we wish to sell. Goods, Services, or Ideas Defining Target.

Food Wholesaling & Distribution AG BM 102. Introduction Economics of Transportation require an intermediary between processing and retailing Too many.

Marketing Definition of Marketing (it’s not just selling) Marketing is… … the strategy of bringing consumers and products together… …from product development.

Chapter 13 Marketing in Today’s World. BASICS OF MARKETING: (abbreviated as MKTG) MARKET- a group of customers who share common wants and needs. (NOTE:

Where do products come from?

Marketing In Today’s World Freshman Seminar - Introduction to Business Dr. Hays Freshman Seminar - Introduction to Business Dr. Hays.

Chapter 13 Marketing in Today’s World pp

THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.

CH 13. GLOBAL CHANNELS & PHYSICAL DISTRIBUTION  Channels for Consumer Products and Services  Channels for Industrial Products  Establishing Channels.

Kendra Curran, Richard Howe, Lauren Koerber and Asante Mayeka.

The first step in developing a marketing strategy is to understand your customers, enabling reaction to their changing needs and the changing dynamics.

Marketing Mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

Distribution Where do products come from?. Channels of Distribution The path from manufacturer to the final user Business – industrial user Person - consumer.

 Marketing Co-op. The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for a firm. All the marketing.

Sports and Entertainment Marketing 2.01 Explain the concept of marketing.

Marketing Mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

Marketing mix THE TIMES 100.

Logistics retailing WHOLESALING In Pakistan Presented to

Distribution in the Fashion Industry

Retailing Aim: How do retailers set themselves apart, even though they do not produce products? Do Now: Describe your favorite department store. Why.

MARKETING MIX Product People Price Process Promotion Physical Place

International Marketing

Chain of production and channels of distribution

Marketing mix THE TIMES 100.

إدارة التسويق.

Place: Channels of Distribution

Pricing, Distributing, and Promoting Products

LEQ1: What is the importance of marketing?

MOST: Apply the four 4ps to a product or service

Presentation transcript:

The Marketing Mix- McCain Evan Loeb Period 2, N. Schewczyk

1. Product What does McCain’s product food range include? Potatoes, Pizza, Pizza snacks, Desserts and also beverages What factors have driven changes in the product range? The factors in the product range has changed by selling different kinds of foods, and started from selling fries then expanded.

2. Price Why do you think consumers will pay more for Oven Chips when it would cost them less to buy the potatoes and oil and prepare chips themselves? Because people are lazy and just want to be able to make them quick and easy. Home made things are better in my opinion and would rather make them. It’s very convenient to just put a timer on and sit back and relax.

3. Place 4. McCain sells its products to both wholesalers and retailers. Draw these distribution channels McCain  Wholesalers  Retailer  supermarket  Consumer. 5. How does McCain reduce the environmental impact of transporting its products? – They grow locally and use bigger trucks and don’t ship things as far.

4. Promotion Are the following promotional methods used by McCain above-the-line or below-the-line? TV advertisements- above the line Discount vouchers- above the line Advertisements on supermarket trolleys- above the line newsletter- below the line Leaflet drops- above the line