The Anokam Group. MaryAnna Anokam – Senior Account Executive

Swot analysis STRENGTHS Background Former seat in seeking position WEAKNESSES Poor communication OPPORTUNITIES Improvement in education Decrease of pollution Better business areas THREATS Nine other competitors

The Situation Needs to secure the District 61 seat in the Jamestown Town CouncilNeeds to secure the District 61 seat in the Jamestown Town Council Trying to get awareness and increase her number of votes to avoid a run-off between the other 9 competitorsTrying to get awareness and increase her number of votes to avoid a run-off between the other 9 competitors

Key publics Potential VotersPotential Voters Board members of Guilford County SchoolsBoard members of Guilford County Schools HomeownersHomeowners

goal The goal for Georgia Nixon-Roney is to win the election without having to go through a runoff with the other three candidates. Nixon wants to hold the District 61 seat in the House of Representatives.The goal for Georgia Nixon-Roney is to win the election without having to go through a runoff with the other three candidates. Nixon wants to hold the District 61 seat in the House of Representatives.

objectives Potential voters – is to have an effect on the 2011 election; more specifically, to grasp the message of Nixon and express that in the high amount of votes for her by the date of elections Potential voters – is to have an effect on the 2011 election; more specifically, to grasp the message of Nixon and express that in the high amount of votes for her by the date of elections Board members – is to have an effect on the improvement of Guilford County schools by the school year Board members – is to have an effect on the improvement of Guilford County schools by the school year Homeowners – is to increase the amount of recycling in homes and increase the awareness of the importance of recycling Homeowners – is to increase the amount of recycling in homes and increase the awareness of the importance of recycling

KEY MESSAGE One point of view will be presented – Georgia Nixon- Roney is the right candidate for the District 61 seat in the Jamestown Town Council. Her background serves as an advantage to the race.One point of view will be presented – Georgia Nixon- Roney is the right candidate for the District 61 seat in the Jamestown Town Council. Her background serves as an advantage to the race.

TACTICS Public Service AnnouncementPublic Service Announcement WebsiteWebsite Social MediaSocial Media Sponsorship DinnerSponsorship Dinner Yard SignsYard Signs

Public service announcment

website 1

website 2

Social media

ITINERARY

INVITATION CARDS

YARD SIGNS

SCHEDULE

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BUDGET

EVALUATION PLAN

Evaluation contd…

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