© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 15 Community Service Project Purpose The Community Service Project provides an opportunity for DECA members to develop a better understanding of the role civic activities have in society, to make a contribution to a community service or charity, and to learn and apply the principles of marketing management.

© 2009 South-Western, Cengage LearningMARKETING 2 CHAPTER 15 Community Service Project Description One to three members can participate in the Community Service Project. Participants are required to develop a manual on the procedures for planning, organizing, implementing, coordinating, and evaluating the project. The project consists of the written document and oral presentation.

© 2009 South-Western, Cengage LearningMARKETING 3 CHAPTER 15 Community Service Project Performance Indicators Evaluated Demonstrate an understanding of the role of community service within the community. Plan and conduct a project to benefit a community service or charity. Evaluate the community service project’s effectiveness in meeting the stated goals. Determine priorities and manage time commitments and deadlines.