DELL SUPPLY CHAIN STRATEGY Scott Lawrence Lauren Rutter Joseph Peck Josephine Marshall Alex Sclison

Traditional PC supply chains A B C Factory Retailers Customer PUSH

Problems with traditional approach Technology advances Slow payment Depreciation of components Slow to adapt to change Long lead time

’s approach A B C Monitor AssemblyCustomer EPE 2 hours PULL

Supply Chain Strategy Match Textile mill Match Quick response fashion, Zara Mismatch Functional Products Innovative products Efficient supply chain Responsive supply chain Nature of demand Certain Uncertain Responsiveness High Low Fisher’s Supply Chain Strategy X- Shaped bill of materials

Minimum suppliers Dual sourcing Shared forecasting Local vendor warehouses Pull Postponement Supplier relationship

Customer Management Promote models unaffected by supply chain disruptions Low cost standard products in developing areas Adaptable to local preferences Developed partnership with service suppliers Customisation