Using Social

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Presentation transcript:

Using Social Media

@shubball Steve Hubball

Facebook Twitter LinkedIn Instagram Flickr Pinterest Foursquare YouTube Google+ Social media platforms

FacebookI like cats TwitterI’m stroking a cat FoursquareHere’s where I’m stroking a cat FlickrHere’s a photo of a cat InstagramHere’s a photo of a cat with a vintage filter on it YouTubeHere’s a video of a cat Linked InMy skills involve cat stroking PinterestHere’s a cat food recipe SpotifyI’m listening to Cat Stevens Google+I’m a Google employee who likes cats Social media platforms explained

TWITTER – TOP TIPS

ENGAGE Be a part of the conversation Start discussions Don’t just push out content Reply

Retweet with a comment Show your personality and humour Follow people in your niche Use lists Check your mentions and messages

SHARE Relevant links Stats and facts from credible sources Follow interesting people Photos Videos Your thoughts Tips

PRODUCE Good content that is shareable Good tweets that are retweetable A variety of content

GIVE CREDIT Cite your sources Credit your retweets Retweet from the source

AUDIENCE Remember who they are Age Interests Why are they following you

UPDATE Your profile bio and image Your website link Tweet as often as possible (within reason!) Keep it up Have a clear-out of who you’re following

No spaces No punctuation whatsoever Relevant Consistent Likely to be searched for Not too likely to be searched for though! Hashtag rules

DON’T DO THIS

#susanalbumparty DON’T DO THIS

FOLLOW THE SPORTING CHAMPIONS SOCIAL MEDIA GUIDELINES

DOS

DON’TS

Sporting Champions guidelines Remember… no spaces #swimming #volleyball #diving …etc

@KingJames

@serenawilliams

USE THE RIGHT TOOLS URL shorteners Post schedulers Dashboards Post to multiple accounts and platforms Analytics

BITLY URL SHORTENER AND ANALYTICS TOOL

BUFFER POST SCHEDULER, URL SHORTENER AND ANALYTICS TOOL

HOOTSUITE DASHBOARD, POSTING TOOL, URL SHORTENER AND ANALYTICS TOOL

KLOUT SOCIAL MEDIA IMPACT ANALYSIS

FOLLOWERWONK COMPARE TWITTER USERS

FRIEND OR FOLLOW MANAGE YOUR FOLLOWERS

XEFER DAY AND TIME FOR OPTIMUM TWEETING

Freestyle Interactive Ltd Harwoods House Banbury Road AshorneWarwickshire CV35 0AA T: Freestyle Interactive Ltd 120 Avenue Charles de Gaulle Neuilly sur Seine 75017Paris T: e.fr e.frwww.freestyleinteractive.fr

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