Social Media 101: LinkedIn

Agenda Personal Background Social Media Background Why LinkedIn? How do you use LinkedIn, in general? – Profile Setup – What should you do? – What shouldn’t you do? Content Requirement Engagement

Personal Background Kevin MacDonald CMA – Business Coach – CMA; Lean Six Sigma Training – Black Belt – Lover of Social Media

Social Media Background Kevin MacDonald CMA Twitter since March Facebook since January 2008 – Edmonton Oil Kings Fan Bus LinkedIn since July 2007

Social Media History

Why LinkedIn? LinkedIn redirects four times as many users to company home pages as Facebook and Twitter LinkedIn generates the highest visitor-to-lead conversion rate, about 2.74 percent, about three times that of Facebook and Twitter Highest Average Income of Users ($83K/yr) Professional ‘Facebook’

Profile Setup Have a Profile Picture

Profile Setup Have a Profile Picture Use Your Real Name

Profile Setup Have a Profile Picture Use Your Real Name Headline

Two Different Forms, Depending on Intent – Company & Title

Headline Two Different Forms, Depending on Intent – Skill Set

Headline Paid Ads

Profile Setup Have a Profile Picture Use Your Real Name Headline Web Site

Profile Setup Have a Profile Picture Use Your Real Name Headline Web Site Profile Content – Resume vs Functional – Recommendations

Recommendation: Found in Two Different Spots Directly with Related Position

Recommendation: Found in Two Different Spots All Recommendations Together

What To Do? Add Connections

What To Do? Add Connections – Third Party Virtual Introduction via Common Connection

Default Message – Interesting?

Personalized Message

What To Do? Add Connections Research Your Network

What To Do? Add Connections Research Your Network Follow Clients & Prospects Join Groups

Relevant to: – Your Profession/Industry

Join Groups

Relevant to: – Your Profession/Industry – Your Customers/Suppliers

Join Groups

What To Do? Add Connections Research Your Network Follow Clients & Prospects Join Groups Share/Develop Industry Relevant Content

Group Setting: What Doesn’t Fit?

What To Do? Add Connections Research Your Network Follow Clients & Prospects Join Groups Share/Develop Industry Relevant Content

What To Do? Add Connections Research Your Network Follow Clients & Prospects Join Groups Share/Develop Industry Relevant Content Consistent & Quality Recommendations

What Not To Do? Do More than Sell! Engage and Converse! Don’t Self-Promote but Add Value Don’t Post like Facebook

What Not To Do? Do More than Sell! Engage and Converse! Don’t Self-Promote but Add Value Don’t Post like Facebook Posting without a Photo/Video

Lost!

What Not To Do? Do More than Sell! Engage and Converse! Don’t Self-Promote but Add Value Don’t Post like Facebook Posting without a Photo Not personalizing your introduction

How to Engage with People User Level – 47.6% of users use LinkedIn 0-2 hours per week – 26% use it from 3 to 4 hours a week – 12.2 % use it for 5-6 hours per week (that is nearly 1,400 minutes per month) Use Groups Connect with People in your Network Be Personable

Helpful Hints 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action Use Tools – – LinkedIn Analystics

LinkedIn Analytics

One-on-One Coaching One hour per seminar purchased Doesn’t expire Coaching Available with Kevin or…. Jim Zittlaw – Social Media Specialist for DESCA – MacEwan University – Bachelor's Degree – Professional Communication

Please Remember!

Any Additional Questions?

Sites to Help You

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