connecting you with information, support and your community Yvonne Budden Scholarly Communications Manager, University of Warwick, UK Planning your Publication Strategy: Social and Informal Publishing

connecting you with information, support and your community WHY PUBLISH?

connecting you with information, support and your community Consider your motivation and your audience WHO: researchers, practitioners, public WHY: impact… advance scholarship, change government policies, affect society WHERE: which journals read by your audience, where do they search for such articles, which conferences are they attending, impact factors WHAT & WHEN: length of article? 6000 words or 2000 words? Timeliness of journal? What is the right kind of publication for you?

connecting you with information, support and your community Types of publishing and dissemination channels (listed in order of importance, as rated by researchers in RIN survey) 1.Peer reviewed journals 2.Conference presentations 3.Posters 4.Monographs 5.Book chapters 6.Professional journals 7.Open access repository 8.Reports 9.Datasets 10.Working papers 11.Creative works (including exhibitions & performances) 12.Internet blog/forum

connecting you with information, support and your community What is your social media experience so far?

connecting you with information, support and your community SOCIAL MEDIA

connecting you with information, support and your community

Use Social Media to… Communicate about your work –with the public? (The press?!) –with research “subjects”? –with other researchers? Increase visibility/generate awareness of your work in general –Promote projects, events, activities Share knowledge –Build a name/ demonstrate your expertise –Test your research ideas Engage people in discussion: use others’ blogs & forum sites

connecting you with information, support and your community 5 Good reasons to social media! 1.Find people who are interested in same thing as you! 2.Refine your ideas & collect intelligence through engaging with others. 3.Allow others to get to know you – build a “personal brand” 4.Improve/demonstrate your writing skills in a different genre 5.Drive readers to your academic works (See Melissa Terras’ blog post about this)Melissa Terras’ blog post And one good reason not to: Time!

connecting you with information, support and your community ACADEMIC BLOGGING

connecting you with information, support and your community Before you start: Be clear about what you want to get from your blog/post Focus your blog - Find a niche that is little, or not, covered Who do you want to reach? Academics? Policy makers? Students? The general public? Write for your audience Find your voice. Write posts you’d want to read! Connect your posts to your networks Use blogging as an outlet for your creativity. What do you want to explore?

connecting you with information, support and your community Going it alone? Single-author blog vs Multi-author blog Guest post on others’ blogs PhD Life: – wick.ac.uk/ wick.ac.uk/

connecting you with information, support and your community When blogging, be careful of… What you are ‘giving away’ on your blog – If you have idea to publish or patent do that first, then blog about it! “Tailed off” blogs don’t help your personal brand Respected writers get (and keep) readership

connecting you with information, support and your community Promoting your blog Integrate blog & Twitter & conference activity. Before the conference: – blog about your conference paper & link to it, – tweet about your blog post Integrate blog & Twitter & publishing activity: e.g. put linked data on your blog, then refer to it in a published article Blog & tweet about articles, with links to OA versions

connecting you with information, support and your community Would you consider blogging? Any concerns?

connecting you with information, support and your community Academic Blogs and advice: Academic Blog Portal: – Advice for Potential Bloggers – advice-for-potential-academic-bloggers/ advice-for-potential-academic-bloggers/ Pat Thomson (publishing and writing advice) – Female Science Professor – Bad Astronomy

connecting you with information, support and your community NETWORKING IN AN ONLINE SPACE

connecting you with information, support and your community Online networking What is your purpose? Increase the no. of people you know Document who you do know Increase the no. of people who know you and leave them with documentation! Access/provide help and advice

connecting you with information, support and your community Online networking Each networking site is a “hub” of potential contacts, also a source of tools Join relevant mailing lists e.g. jiscmail or listservs Write to authors to introduce your work to them! Monitor citations of your own work and of experts

connecting you with information, support and your community Networking tips Which network “hubs” do you belong to/experts you know? Prioritise your effort Aim for lots of contacts, they don’t have to know you well – talk to people! Looser connections could be the most useful: they aren’t likely to be competing with you and are likely to value your expertise more Lots of people who can help you a bit is better than a few who can help you a lot!

connecting you with information, support and your community AFTER PUBLICATION: PROMOTING YOUR WORK & RAISING YOUR PROFILE

connecting you with information, support and your community Profile raising generally Attend conferences & seminars Give conference papers Write reviews – book reviews, review papers, online recommendations, comment on others blogs By Witzel (L.A.) [Public domain], via Wikimedia Commons

connecting you with information, support and your community Publicity tactics for your Publications! 1.Send copies to key journals/influential bloggers, for them to review 2.Put your work into Open Access repositories like WRAP 3.Put references and links for your publications onto a webpage or profile hosting sites 4.Links boost Google Juice! 5.Network to find researchers with interest in your work – real world & online: follow others on Twitter 6.Blog and/or tweet about your publications: Maintain your blog and/or Twitter feed & gain readership

connecting you with information, support and your community Thank you for listening! Any questions? Yvonne Budden Scholarly Communications Manager

connecting you with information, support and your community Image Credits and References: Internet minute - © Intel Corporation pace-with-data-explosion pace-with-data-explosion Social Media Landscape 2013 by FredCavazza (licensed under the Creative Commons Attribution-NoDerivs 2.0 Generic license.)Social Media Landscape 2013Creative Commons Attribution-NoDerivs 2.0 Generic Magnus, Olaus (1539) ‘Mythical Isle of Thule’ Detail from the Carta Marina (licensed as ‘Public Domain’ due to copyright expiration)Mythical Isle of ThulePublic Domain Germano, William (2008) Getting It Published: A Guide for Scholars and Anyone Else Serious about Serious Books. 2 nd Ed. University of Chicago Press McNiff, J. and Whitehead, J. (2010) You and Your Action Research Project. 3 rd Ed. Routledge