Rotary International in Ireland District Assembly – 7 th May 2011 Membership Development & Retention Garth Arnold Membership Services Chair THE OPPORTUNITY & THE CHALLENGE

100 Years of Rotary in Ireland District Assembly 7 May 2011 Recruit 5 new Rotarians per club during 2011/12 Attract younger Rotarians both male & female Create a positive “buzz” Be Proactive! Keep existing members involved Target!

100 Years of Rotary in Ireland District Assembly 7 May 2011 How Can Rotary Attract new members and retain existing members?

100 Years of Rotary in Ireland District Assembly 7 May 2011 MEMBERSHIP DEVELOPMENT Four essentials:- – Recruitment – Retention – Regeneration – Extension

100 Years of Rotary in Ireland District Assembly 7 May 2011 PLAN FOR THE DIVIDEND From every event EVENT PLAN – objective. – Action Plan – Who, how, when, where? – Action – Evaluation MEMBERSHIP PLAN – Identify potential – Decide sales strategy – Who, how, when, where? – Action, Evaluation – Follow up

100 Years of Rotary in Ireland District Assembly 7 May 2011 REGENERATION We know it works – many have done it – We compete for people’s time. Rotary meetings must be worthwhile enjoyable, good use of time. Clubs are autonomous but the world round them is changing – we must change too or accept the inevitable.

100 Years of Rotary in Ireland District Assembly 7 May 2011 RETENTION IS KEY

100 Years of Rotary in Ireland District Assembly 7 May 2011 In Summary What we have done so far is brilliant We must continue to close the sale; it is a must! Don’t forget 1 in 4 new members leave their club after 2 years Too many existing Rotarian’s are leaving You must play your part – we need to be BIGGER, BETTER & BOLDER!