Reckitt Benckiser Global Business Presentation May 2009

Outline The Company Global Structure Core Categories Case Study The Company Global Structure Core Categories Case Study

The Company Global Structure Core Categories Case Study The Company Global Structure Core Categories Case Study

Reckitt Benckiser Consumers are familiar with our products & brands, but know little about our company Approximately 15 million of our products are sold everyday

Reckitt Benckiser Listed on London Stock Exchange and are in the FTSE 100 index annual report –Sales (net revenue) = £6,563 million –Operating Profit = £1,505 million Listed on London Stock Exchange and are in the FTSE 100 index annual report –Sales (net revenue) = £6,563 million –Operating Profit = £1,505 million

The Company Global Structure Core Categories Case study The Company Global Structure Core Categories Case study

Global Operations Approximately 21,960 employees globally (50 nationalities). Offices in 60 countries. 49 manufacturing centres in 35 countries. Products are sold in about 180 countries. Approximately 21,960 employees globally (50 nationalities). Offices in 60 countries. 49 manufacturing centres in 35 countries. Products are sold in about 180 countries.

Reckitt Benckiser Global Offices 60 countries

Organisational Structure - Major Functions Area Management –Sales –Finance –Human Resources –Information Services Area Management –Sales –Finance –Human Resources –Information Services Supply Organisation –Procurement –Production –Logistics –Distribution Category Development –Marketing –Research & Development –Media –Market Research Category Development –Marketing –Research & Development –Media –Market Research

The Company Global Structure Core Categories Case Study The Company Global Structure Core Categories Case Study

Health & Personal Care (26%) Clearasil (anti-acne cream) Veet (depilatories) Dettol (antiseptic) Steradent (denture care) Clearasil (anti-acne cream) Veet (depilatories) Dettol (antiseptic) Steradent (denture care)

Health & Personal Care (26%) Nurofen (OTC) Strepsils (OTC) Lemsip (OTC) Gaviscon (OTC) Suboxone (prescription drug) Nurofen (OTC) Strepsils (OTC) Lemsip (OTC) Gaviscon (OTC) Suboxone (prescription drug)

Fabric Care (22%) Key Brands (Vanish, Spray ‘n Wash, Calgon, Woolite, Napisan, Fabulon) 5 product groups (fabric treatment, garment treatment, water softener, fabric softener, laundry detergent) Number 1 worldwide in fabric treatment and water softener categories Key Brands (Vanish, Spray ‘n Wash, Calgon, Woolite, Napisan, Fabulon) 5 product groups (fabric treatment, garment treatment, water softener, fabric softener, laundry detergent) Number 1 worldwide in fabric treatment and water softener categories

Surface Care (17%) Key brands (Lysol, Easy Off, Cillit Bang, Dettol, Harpic) 5 product groups (disinfectant cleaners, lavatory cleaners, all purpose cleaners, specialty cleaners, polishes and waxes) Number 1 worldwide in Surface Care with leading positions across the 5 segments Key brands (Lysol, Easy Off, Cillit Bang, Dettol, Harpic) 5 product groups (disinfectant cleaners, lavatory cleaners, all purpose cleaners, specialty cleaners, polishes and waxes) Number 1 worldwide in Surface Care with leading positions across the 5 segments

Home Care 14% Key brands (Mortein, AirWick) Air Care products (aerosols, gels, liquids, electricals and candles) Pest Control products (rodenticides, insecticides – aerosols, baits, mats, coils, traps, sprays, vaporizers) Number 2 in Air Care, Shoe Care and Pest Control Key brands (Mortein, AirWick) Air Care products (aerosols, gels, liquids, electricals and candles) Pest Control products (rodenticides, insecticides – aerosols, baits, mats, coils, traps, sprays, vaporizers) Number 2 in Air Care, Shoe Care and Pest Control

Dishwashing (11%) Key brands (Calgonit, Finish, Electrasol) Products (powders, tablets, gels, liquids used in dishwashers) Number 1 worldwide in Automatic Dishwashing Key brands (Calgonit, Finish, Electrasol) Products (powders, tablets, gels, liquids used in dishwashers) Number 1 worldwide in Automatic Dishwashing

Food (3%) Key brands (French’s, Cattlemen’s) Our major segments are mustard, mayonnaise, BBQ sauce, hot sauces) These are leading brands in North America with market share more than 30% for the mustard brand. Key brands (French’s, Cattlemen’s) Our major segments are mustard, mayonnaise, BBQ sauce, hot sauces) These are leading brands in North America with market share more than 30% for the mustard brand.

Reckitt Benckiser Global Category R&D Laboratories Surface Care (Montvale, USA) H&PC / Home Care (Hull, UK) Fabric Care (Mira, Italy) Pest Control (Sydney) Dishwash (Ludwigshafen, Germany

Internet information Information about Reckitt Benckiser, its operations, products, annual reports, announcements, etc are available on the official company web site:

The Company Global Structure Core Categories Case Study The Company Global Structure Core Categories Case Study

Airwick Freshmatic

Summary of the global process Concept, Feasibility and Global Formula Development by Category R&D, Dossier and Launch Roll out to other countries with help of the local R&D SSG, local regulatory, local marketing and local Supply functions Centralised Production and Advertising Concept, Feasibility and Global Formula Development by Category R&D, Dossier and Launch Roll out to other countries with help of the local R&D SSG, local regulatory, local marketing and local Supply functions Centralised Production and Advertising

Outline of the Process 1.Concept 2.Feasibility Stage 3.Development Stage 4.Launch 1.Concept 2.Feasibility Stage 3.Development Stage 4.Launch

Concept 1.AirWick Freshmatic Gadget 2.AquaEssences Formula 3.Essential Oils Formula

Current automatic sprays used in public areas (such as restaurant bathrooms, hotels and offices) are the ultimate in efficiency and convenience to guarantee freshness all day long. They are however designed only for professional use and tend to be expensive and bulky, with fragrances that are too harsh. Wouldn’t it be nice to have this efficient and convenient air freshener especially adapted to meet the specific needs of your home? Introducing Air Wick Freshmatic, the first automatic spray specifically designed for your home: a product you can trust to keep your home continuously fresh at all times. Air Wick Freshmatic is convenient, it consists of a discrete automatic spray unit that can be placed or hung anywhere in your home. Simply insert the spray refill and let it release a light spray of freshness at constant intervals. You can set the timer for spray intervals of either 7 min 30 sec, 15 minutes or 30 minutes to efficiently keep any room constantly fresh and nicely fragranced for up to 60 days. New Air Wick Freshmatic, professional quality air freshening for your home ! Air Wick Freshmatic 23cm

Aromatherapy Fragrances The tension & stress from everyday living can lead to exhaustion. You want your home to be a place where you can relax, unwind and be re- energized. Essential fragrances have been shown to help play a role to improve your feeling of well being. Airwick Freshmatic with Essential Oils creates the mood you want for your home. The tension & stress from everyday living can lead to exhaustion. You want your home to be a place where you can relax, unwind and be re- energized. Essential fragrances have been shown to help play a role to improve your feeling of well being. Airwick Freshmatic with Essential Oils creates the mood you want for your home.

AquaEssences Fresh and pure fragrances inspired by water-based botanicals Sometimes air fresheners can smell artificial or overpowering. AirWick AquaEssences, a unique range of nature inspired fragrances to make your home smell naturally fresh and welcoming. Science has shown that capturing the essences of water based botanicals creates pure, clean and natural smelling fragrances. Sometimes air fresheners can smell artificial or overpowering. AirWick AquaEssences, a unique range of nature inspired fragrances to make your home smell naturally fresh and welcoming. Science has shown that capturing the essences of water based botanicals creates pure, clean and natural smelling fragrances.

Feasibility Stage Formula feasibility Claims Source of the gadget Cost Formula feasibility Claims Source of the gadget Cost

Development Stage Some key development activities: Select manufacturing location, select and audit suppliers. Conduct risk assessments on the product and process. Stability test locally made formula Conduct production trial Claim substantiation work In use test Some key development activities: Select manufacturing location, select and audit suppliers. Conduct risk assessments on the product and process. Stability test locally made formula Conduct production trial Claim substantiation work In use test

Development Stage Some key development activities: Assess Dangerous goods classification and conduct travel test Determine the critical specifications, write test methods, quality plans and the Technical Dossier. Build stock and make ready for launch Some key development activities: Assess Dangerous goods classification and conduct travel test Determine the critical specifications, write test methods, quality plans and the Technical Dossier. Build stock and make ready for launch

Final Marketed Products Launch

Final Marketed Products