Demantra : Brief Overview Shankar Saikia Senior Solutions Specialist (EBS Supply Chain Management – High Tech/Semiconductors, Life Sciences, CPG/Retail)

Demantra Acquisition Product Overview Agenda Comparison: Demantra vs ODP Customers

Overview of Strategic Rationale  Demand-driven planning is a strategic need  Segment leadership  Comprehensive demand and supply chain solution  Complementary customer base  Furthers Oracle’s goal to become #1 globally in applications * AMR: The SCM Spending Report:

Why its good for our customers  Together, each product is stronger Demantra fills gaps in APS and Siebel TPM APS brings supply-side, creating complete S&OP  Together, each company is stronger Brings great people & domain expertise together People can focus more on core competencies Allows Demantra to benefit from Oracle’s  For Demantra customers: Demantra becomes the go-forward Oracle solution for Demand Management & Trade Promotion Optimization Continued support for Demantra as stand-alone solution  For Oracle customers: Continued support for existing Oracle & JDE solutions Access to best-in-class Demantra capabilities

What Analysts are saying…  “Oracle is serious about building a best-in-class SCM product…. This makes Oracle a much more serious contender in the SCM market.” -Lora Cecere, AMR  “This acquisition is a natural step for Oracle and Demantra and brings opportunities for their joint customers.” -Cindy Jutras, Aberdeen  “While the solution has greater functionality than existing Oracle solutions it is designed to be complex on the inside so that it can be simple from the outside.” - Steve Banker, ARC Advisory Group

Demantra Acquisition Product Overview Agenda Comparison: Demantra vs ODP Customers

Stock outs & non-availability Excessive Inventory Low Service Levels Promotion’s negative ROI Lost of Revenue NPI Failure Long Manufacture Lead Times Promotion Fluctuate demand Poor collaboration between Sales, Marketing, Demand Management, Operations and with CUSTOMERS Multiple Product attributes make Demand Planning challenging Sell in Vs Sell through New customers Planning New lines & Products High Inventory Costs Real-Time S&OP helps companies solve these Challenges and increase Profitable Revenue Growth Real-Time S&OP helps companies solve these Challenges and increase Profitable Revenue Growth Industry Challenges

Real-Time Sales and Operations Planning KPI and Management Dashboards Demand / Supply Balancing Sales and Marketing Forecast Annual Budget Shape Demand Understand Demand Plan for Demand Respond to Demand Demantra’s End-to-End Solution for Demand-Driven Planning Trade Promotion Management & Optimization Event Planning Funds Management Volume Planning Deductions Management Promotion Modeling Demand Management Forecasting Modeling & Analytics Collaboration POS Monitoring Assumptions Planning Store Planning & Replenishment Assortment Planning New Product Introduction Replenishment Resets and Openings Optimization

Demantra Capabilities  Demand Management  Sales & Operations Planning  Store Planning & Replenishment  Trade Promotions

Who’s online from your collaboration group User defined Realtime KPI’s Workflow and Exception based Tasks and Alerts Respond to Demand User Defined CPFR Worksheets Realtime Status Information

Analytics To Understand Demand

Internal Collaboration Comes First Sales Input Sales Accuracy For Incentives Key Account Plan Information Account Trade and Consumer Promotions Calendar Consensus

Configurable Planning Environment to Match Your Planning Process Historical Info Forecast Override Management Approval Final Plan Flexible Business Hierarchy Marketing Activities

Collaborate with Customers Partner Inputs: XML,EDI or Manual Production Mix Partner Forecast Metrics

Demantra Acquisition Product Overview Agenda Comparison: Demantra vs ODP Customers

Solution Comparison – EBS and E1

Demantra Acquisition Product Overview Agenda Comparison: Demantra vs ODP Customers

Demantra Addresses Range of Product Lifecycles Demantra’s Experience Runs Gamut from Short to Long Lifecycles Time Baseline Volume SKU A SKU B SKU C Time Baseline Volume Product Lifecycle Short Long

Medical Devices Media & Entertainment Consumer Packaged Goods Quick Serve Restaurants Demantra’s Key Customer Segments Consumer Durables

“Six months after implementing Demantra Real Time S&OP we have seen a dramatic increase in forecast accuracy. This resulted in an immediate 20% inventory reduction.” – Wendy Malloy, Wilton Industries What do Customers Say “From an isolated process to a full Demantra RT S&OP - within six weeks of going live our ‘A-items’ improved 45% in accuracy. Today we load daily bookings against the forecasted Plan and feed production management to align back-end production based on the true feed of real-time demand.” – Sagi Srinivas, Johnson & Johnson MD&D

Summary: Why Demantra?  Business Value – comprehensive demand planning leads to better customer service and inventory management  Usability – easier to use, increases business productivity  Performance – web-based leads to faster response, reduces time