D EVELOPING A S OCIAL M EDIA P OLICY F OR Y OUR O RGANIZATION T EAM S EVEN Kristen Vorwaller Sue Mortensen Adam Cowie Randy Tucker Ben Hayes

Intro Development Conclusion Legalities Implementation Goals And Expectations Assist You in Forming Social Media Policy for Your Organization Articulate the purpose for creating a social media policy Understand the elements of an effective policy Stay current with legal issues and comprehend the risks Determine implementation strategies Develop Your Organization’s Policy for Social Media

Intro Types of Social Media Collaborative Projects (Wikipedia) Blogs & Microblogs (Twitter) Content Communities (YouTube) Social Networking (Facebook, Linked-In) Virtual Game Worlds (World of Warcraft) Virtual Social Worlds (Second Life) Development Conclusion Legalities Implementation

Intro Development Conclusion Legalities Implementation Utilization of Social Media Communication Marketing/PR Social Interaction Networking A 2011 survey found that 47% of American adults use a social network.

P URPOSE Dev Social Media Policy Establish Role of Social Media Articulate Policy Define Your Organization Introduction Conclusion Legalities Implementation

P OLICY E LEMENTS Social Media Policy Authorization and Access Dev Introduction Conclusion Legalities Implementation Responsibilities / Expectations Visual Structure Structure Existing Policies Think Global Think Instant Think Permanent

P OLICY E LEMENTS Social Media Policy Who are you? Legal Disclaimer Dev Introduction Conclusion Legalities Implementation Transparency Agent vs. Personal Who do you represent?

P OLICY E LEMENTS Mother/Grandma/Boss filter Polite, Respectful, Positive Describe what’s inappropriate Be specific! (pornography, sexually suggestive, profanity, etc.) Social Media Policy Dev Introduction Conclusion Legalities Implementation Professionalism Confidential and Proprietary Information

Social Media Trends Legal Introduction Conclusion Development Implementation Discipline / Dismissal Resulting from Social Media use Policy Restricts Section 7 of NLRA Provisions Restrictive Policies Prohibit Social Media Restrict

Violations to Avoid Discriminating against a protected class Violating Expectation of Privacy Making Unauthorized Access Violating State and Federal Laws Introduction Conclusion Implementation Legal Development

Social Media Case Law Introduction Conclusion Implementation Legal Development NLRA – Primary jurisdiction over labor policies & disputes Government exempted NLRB vs American Medical Response, 2010 NLRB is creating a social media policy

Building Awareness Implement Social Media Policy Introduction Conclusion Legalities Development Training Workshops or Presentations New Employee Orientation What to include in Training Ensure the Policy is Available Purpose of Instituting it at this Time Who the Policy Applies to Benefits and Dangers

Enforcement Social Media Policy Introduction Conclusion Legalities Equitable Enforcement Types of Monitoring Internal Third-party Promptness of Investigating Considerations before Taking Action Reviewing and Updating the Policy Implement Development

Conclusion IntroductionLegalities Implementation Conclusion Development Remember to join the EMPA Class of 2012 Facebook Page!

References IntroductionLegalities Implementation Conclusion Development tweets-wsj?mod=family-kids_parents social-media-policy Monitoring/11zbb01-How-Do-You-Enforce-Social-Media-Policies-/