Lemon’s Boutique Marketing Plan By Dana Lemon. Company Description Small boutique selling my original designed handbags and manufactured bags Handbags:

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Presentation transcript:

Lemon’s Boutique Marketing Plan By Dana Lemon

Company Description Small boutique selling my original designed handbags and manufactured bags Handbags: XOXO Etienne Aigner Dooney & Bourke Nine West Valerie Stevens Selling some manufactured clothes Clothing: -Polo -Express -NY & CO -Wet Seal -Nine West

Handbags Price ranges of these bags are closely ranged Selling the merchandise at discount prices

Handbags Cont. My original handbags will display the logo to the right Made from leather & suede Sometimes with just the cursive L Prices of handbags will vary

Cost of Manufactured Handbags & Clothing… Nine West & New York & Co.: Low as $7.95 per piece with minimum order of 300 pieces XOXO Minimum order of 500 $7.95 per piece Liquidation sales are cheaper because it’s a discontinued style Retail up to $45 per piece products-to-sell.html products-to-sell.html

Our Target Market The Boutique will strictly target female consumers Ages range between From High School to College Students

Target Market Cont. SubjectNumberPercent Population 4, % Male 2, % Female 2, % AgeNumber 15 to to to to to

Advertisement Valley Vision St. John Valley News.com Newspaper ads (0ver 780 subscribers) Mallpex Ads Banner Advertisement Business Directories

Store Vision Expanding female products Shoes Perfumes Jewelry Sleepwear Intimates Introduce Male products

Questions?