Country overview slidedeck

Purpose of this document This document contains specific country factual information, in a preformatted layout, which you can use to copy and paste into your PowerPoint/Keynote presentations. It will save you time, ensure brand consistency, and result in a more polished and powerful end-product. Be sure you are using these templates before pasting charts from this file into your presentation. For comments and questions please contact Stijn Sommerijns ( ) Scott MacRae ( )

China Market overview China has 1.3 billion inhabitants, and an online population of 564 million 242 million Chinese now shop online They spent $ 212 billion online in 2012 with a CAGR expected to be 24% up to 2018 The average annual spend was $870 in 2012 That accounts for 6.1% of all retail shopping in consumer goods In 2014 the Chinese e-commerce market is expected to outperform the US market to become the biggest in the world 20% shops cross-border and this is predicted to grow to 78% The top 3 countries where they buy from are: US, Hong Kong and Japan The 3 top categories are: Clothing & Accessories, Personal Care and Consumer Electronics

United States Market overview The US has a population of 313 million inhabitants 184 million buy online They have spent $395 billion in 2013 and are expected to reach $554 billion by 2016 The annual average online spend is $ 2146 The average order value is $105 The US is the first choice for international shopping. The share of cross-border purchases from the US is estimated at 45% A quarter of the sales is generated in the last two months of the year. Especially on Black Friday 40 % shops cross-border and this is predicted to grow to 62% The top 3 countries where they buy from are: China, UK and Canada The top 3 categories are: Consumer Electronics, Clothing & Accessories and Car Parts

Russia Market overview Russia has a population of 141 million inhabitants 30 million buy online They have spent $25 billion in 2103 and are expected to reach $38 billion by 2018 The annual average online spend is $883 The import threshold is max $1250 or 31kg per individual per month 43 % shops cross-border and this is predicted to grow to 89% The top 3 countries where they buy from are: China, US and Germany The top 3 categories are: Household Appliances, Clothing & Accessories and Consumer Electronics

Canada Market overview Canada has a population of million inhabitants 14.3 million buy online They have spent $21.5 billion in 2013 and are expected to reach $30 billion by 2015 The annual average online spend is $ 1503 The average order value is $117 Significant Sales Peaks occur on Black Friday, Cyber Monday and Boxing Day 54% shops cross-border and this is predicted to grow to 76% The top 3 countries where they buy from are: US, China, and UK The top 3 categories are: Clothing & Accessories, Entertainment Items and Toys

United Kingdom Market overview The UK has a population of 63.3 million inhabitants 39 million buy online The UK is the most mature e-commerce market in Europe, generating $133 billion in 2013 The annual average online spend is $3250 The average order value is $145 60% shops cross-border and this is predicted to grow to 77% The top 3 countries where they buy from are: US, China, and Hong Kong The top 3 categories are: Travel, Household Appliances, and Services

Germany Market overview Germany has a population of 82 million inhabitants 41 million buy online Germany is the largest e e-commerce market in Europe, generating $79 billion in 2013 The annual average online spend is$1975 By 2017, 53% of the German GDP is estimated to be generated by e-commerce 49% shops cross-border and this is predicted to grow to 72% In Germany, has a relatively low online credit card penetration. Only 9% of online shoppers pays with credit card. Invoice (46%), micropayment services (29%) are very popular in Germany. The top 3 countries where they buy from are: UK, US, and China The top 3 categories are: Books, Tickets and Clothing & Accessories

Australia Market overview Australia has a population of 23.6 million inhabitants 12 million buy online Online sales amounted to a value worth $25 billion in 2013 and are expected to reach $47 billion by 2018 The annual average online spend is $ 2083 The average order value is $120 74% shops cross-border and this is predicted to grow to 87% The top 3 countries where they buy from are: US, UK and Hong Kong The top 3 categories are: Entertainment Items, Consumer Electronics and Clothing & Accessories

France Market overview France has a population of 64.3 million inhabitants 34 million buy online Online sales amounted to a value worth $63 billion in 2013 The annual average online spend $1845 The average order value is $105 France is the 3rd biggest e-commerce market in Europe, behind the UK and Germany Home delivery is the preferred delivery method for the majority of the French (82%) 41% shops cross-border.and this is predicted to grow to 65% The top 3 countries where they buy from are: US, UK and Germany The top 3 categories are: Travel, Services and Entertainment Items

The Netherlands Market overview The Netherlands has a population of 16.8 million inhabitants 11.2 million buy online Online sales amounted to a value worth $13 billion in 2013 The annual average online spend $1225 The average order value is $136 Unlike other markets, the Dutch market is not based primarily on a number of big players and very small sites account for the half of the e-commerce landscape 43% shops cross-border and this is predicted to grow to 58% The top 3 countries where they buy from are: Germany, US and UK The top 3 categories are: Clothing & Accessories, Books and Health & Beauty Products

Spain Market overview Spain has a population of 46.2 million inhabitants 15 million buy online Online sales amounted to a value worth $16 billion in 2013 The annual average online spend $1080 Spain is the leader in Southern European e-commerce, but not as mature yet as other EU markets 54% shops cross-border and this is predicted to grow to 85% The top 3 countries where they buy from are: UK, China and US The top 3 categories are: Travel, Clothing & Accessories, Books and Entertainment Items

Belgium Market overview Belgium has a population of 11.1 million inhabitants 5.9 million buy online Online sales amounted to a value worth $4.7 billion in 2013 The annual average online spend $806 The average order value is $165 70% of the Belgians prefer home delivery 53 % shops cross-border The top 3 countries where they buy from are: France, The Netherlands and Germany The top 3 categories are: Clothing & Accessories, Travel and Entertainment Items

Switzerland Market overview Switzerland has a population of 8 million inhabitants 5.7 million buy online Online sales amounted to a value worth $12.7 billion in 2013 The annual average online spend $2233 Customs duties and VAT vary according to the country and Switzerland is also not affected by the European directive on consumer rights 73% shops cross-border and this is expected to grow to 83% The top 3 countries where they buy from are: Germany, France and US The top 3 categories are: Consumer Electronics, Food & Beauty Products and IT

Austria Market overview Austria has a population of 8.5 million inhabitants 5.2 million buy online Online sales amounted to a value worth $13.6 billion in 2013 The annual average online spend is $ % shops cross-border and this is predicted to grow to 89% The top 3 countries where they buy from are: Germany, UK and US The top 3 categories are: Consumer Electronics, Food & Beauty Products and IT

Italy Market overview Italy has a population of 61.2 million inhabitants 12 million buy online Online sales amounted to a value worth $ 13.9 billion in 2013 The annual average online spend $ 1158 The average order value is $112 57% shops cross-border and this is predicted to grow to 88% The top 3 countries where they buy from are: UK, Germany and USA The top 3 categories are: Clothing & Accessories, Books and Entertainment Items

Norway Market overview France has a population of 5.1 million inhabitants 3.7 million buy online Online sales amounted to a value worth $10 billion in 2013 The annual average online spend is $ 2702 It is estimated that 6.2% of the total retail of goods are bought online Online shops with a turnover exceeding $ per year must be registered for VAT in Norway. 50% off all online orders are cross-border The top 3 countries where they buy from are: US, UK and Sweden The top 3 categories are: Food & Beauty Products, Clothing & Accessories, Books and Home & Garden

Sweden Market overview Sweden has a population of 9.6 million inhabitants 7 million buy online Online sales amounted to a value worth $10.7 billion in 2013 The annual average online spend $ % of all online orders are cross-border The top 3 countries where they buy from are: UK, US, and Germany The top 3 categories are: Consumer Electronics, IT and Clothing & Accessories

Denmark Market overview Denmark as a population of 5.6 million inhabitants. 3.9 million buy online Online sales amounted to a value worth $10.4 billion in 2013 The annual average online spend is $ % of all online orders are cross-border The top 3 countries where they buy from are: UK, Sweden and Germany The top 3 categories are: Clothing & Accessories, Books and Entertainment Items

Brazil Market overview Brazil has a population of 202 million inhabitants 32.9 million buy online Online sales amounted to a value worth $23.5 billion in 2013 and are expected to reach $25.5 billion by 2017 The annual average online spend $714 The average order value is $147 41% shops cross-border and this is predicted to grow to 84% The top 3 countries where they buy from are: US, China and Hong Kong The top 3 categories are: Clothing & Accessories, Health & Beauty Products and Consumer Electronics

Legal disclaimer This document contains valuable confidential and proprietary information of Landmark Global. Such confidential and proprietary information includes, amongst others but not limited, proprietary intellectual property which can be legally protected and commercialized. Except with the express prior written permission of Landmark Global, this document and the information contained herein may not be published, disclosed, or used for any other purpose. Ownership of all Landmark Global information, no matter in what media it resides, remains with Landmark Global. Copyright © 2014, Landmark Global.