IDAHO HIGHWAY SAFETY SUMMIT 2011 April 21, 2011

THE 1999 FACTS  278 people died in traffic crashes.  183 motor vehicle occupants ages 4 and older were not restrained (77%).  The national seat belt use rate was 70% while Idaho’s rate was 57%.  Our expenditures totaled $1.3 million.

START SMART: BUCKLE YOUR BELT SUMMIT 2000

THE 2000 FACTS  276 people died in traffic crashes.  169 motor vehicle occupants ages 4 and older were not restrained (76%).  Idaho’s seat belt use rate was 58%.  Our expenditures totaled $1.4 million.

2002

2002 SEAT BELT BROCHURE

THE 2002 FACTS  264 people died in traffic crashes.  135 motor vehicle occupants ages 4 and older were not restrained (62%).  Idaho’s seat belt use rate was 63%.  Our expenditures totaled $2.03 million.

PARTNERSHIPS - CALOUB HUTTASH

2003 SEAT BELT LAW SIGNING

DARLENE ROOT STORY

2004 AWARD WINNING BILLBOARD

GOVERNORS HIGHWAY SAFETY SUMMIT TOWARD ZERO DEATHS

TRAFFIC SAFETY RESOURCE PROSECUTOR

THE 2005 FACTS  275 people died in traffic crashes.  126 motor vehicle occupants ages 4 and older were not restrained (66%).  Idaho’s seat belt use rate was 76%.  Our expenditures totaled $4.49 million.

2006 REGIONAL LEL PROGRAM

2006 SEAT BELT BILLBOARD

2006 EMPTY SHOES EVENTS

30 8 FFY 2007 MOBILIZATIONS  EIGHT MOBILIZATION COVERING 117 DAYS … Impaired Driving  December 15 th – January 1 st  March 11 th – March 17 th  June 24 th – July 4 th  August 11 th – September 4 th … Seat Belt  November 13 th – 26 th  May 21 st – June 3 rd … Aggressive Driving  June 10 th – June 23 rd  July 15 th – July 28 th

CLICK IT, DON’T RISK IT!

June 1, 2006ITSC32

THE 2007 FACTS  252 people died in traffic crashes.  114 motor vehicle occupants ages 4 and older were not restrained (65%).  Idaho’s seat belt use rate was 78.5%.  Our expenditures totaled $2.55 million.

9 FFY 2008 MOBILIZATIONS Seat Belts November May 20-June 2 Impaired Driving November Dec 17 – Jan 2 Mar July 2-7 Aug 20 – Sept 3 Aggressive Driving April 18 – 27 July

BIGGEST KILLERS IN IDAHO 2008 Total Fatals232 DUI97 Aggressive100 Belts107 Distracted72 Youth39 MC29 SVROR117

Mission - Zero traffic deaths on Idaho roads Fewer than 200 annual traffic deaths by – SHSP GOALS

KEY ELEMENTS TO SUCCESS  Continued focus on behavioral safety  Make it local  Address infrastructure with RSA’s, Black spot treatment Safety corridors Systematic approach  Market Toward Zero Deaths, Every Life Counts

2010 PROGRESS Total DUI Aggressive Belts Distracted7260 Youth MC SVROR