Sports Marketing Chapter 15 Overview. Five Points of Entry Leagues / Sports Bodies (NFL, NBA, MLB, IOC, FIFA, etc.) Teams (Jazz, Dodgers, Lakers, Bronco’s,

Slides:

Advertisements

Similar presentations

Sports Marketing Standard 1.4 The Event Triangle.

Advertisements

Sports Distribution 2.2 Event & Media Distribution.

+ College & Amateur Sports Mrs. Wilson Dayton High School.

2009 Presidential Summary Presentation to the IBAF Congress December, 2009.

1-1 Chapter 1 Introduction to Sports Marketing Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Sports & Entertainment Marketing Mrs. Wilson

The Big Business of Sports. The Business of Sport Entertainment Amateur athletes: derive no financial or material rewards from the sporting efforts 

Sport Management: Principles and Applications Chapter 4 Professional sport.

MEP315 SPORT, MEDIA AND CELEBRITY 3. Political economies of sport and the media.

19-1 Chapter 19 The Role of Technology in Sports Marketing Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

21-1 Chapter 21 The Role of Technology in Sports Marketing McGraw-Hill/Irwin©2007 The McGraw-Hill Companies, All Rights Reserved.

17-1 Chapter 17 Distribution Decisions in Sports Marketing McGraw-Hill/Irwin©2007 The McGraw-Hill Companies, All Rights Reserved.

Lesson 12.1 – Careers in Sports Copyright © 2014 by Sports Career Consulting, LLC.

Sport Careers Chapter 13.

Capturing and holding the customer Customer Relationship Management and the role of on-line ticketing.

Sports Marketing: A Strategic Perspective Third Edition Matthew D. Shank CHAPTER 1 EMERGENCE OF SPORTS MARKETING.

2013 California State Games Jan Hired full-time Marketing Manager June - Found out the TMD money spent on new Marketing Mgr wasn’t going to be.

SEM. USA  The U.S. Olympic Committee is talking to 10 cities about a possible bid for the 2024 Summer Games. The United States has not hosted a Summer.

1 World Games Special Olympics World Summer Games Facts: Largest World Games in the history of Special Olympics 7,000 athletes 100,000 volunteers.

The Olympics By : Ronelle, Erika, and Lauren Sports! Here are the most popular Olympic sports: Track and Field Football (Soccer) Gymnastics Figure Skating.

6-1 Chapter 6 Ambush Marketing McGraw-Hill/Irwin©2007 The McGraw-Hill Companies, All Rights Reserved.

Chapter 2 College and Amateur Sports. Lesson 2.1 Marketing College Athletics.

Sports & Entertainment Marketing What is Entertainment? Entertainment: Whatever people are willing to spend their money and spare time viewing, rather.

1.02 Discuss the impact of sports and entertainment marketing on the economy.

WINTER OLYMPICS Sochi, Russia FEBRUARY 6 TH – 23rd.

Baltimore Breeze Cathleen Gaffney and Gigi Stephens.

4.1 Event Marketing Marketing The Event 4.1 The Event.

Intro to Marketing Mr. Bernstein Professional Sports October 6, 2014.

SPORTS MARKETING.

Major Players in Sports/Entertainment Marketing Rights Holders Broadcasters Facilities/Venues Promoters Buyers/Sponsors Agents/Athletes Event Management/Operations.

Sports Distribution Event & Media Distribution Standard 2.2.

Sport and the Olympic Games. Doing exercises, I want to make my body well-balanced. Sokrat.

UNIT 1.3 Media Impact on Industry Growth. 1.3 History of SEM Media Impact on Industry Growth Media refers to a means of communicating a message to large.

Sport and the Olympic Games. Doing exercises, I want to make my body well-balanced. Sokrat.

“Show me the Money!”: Sport, Leisure, and Tourism Marketing MKTG.4320 Fall 2008 ©Detlev Zwick, Ph.D.

1.02 Discuss the impact of sports and entertainment marketing on the economy.

WINTER OLYMPICS VANCOUVER CANADA FEBRUARY 12 TH – 28 TH.

5.01 Identify the role of promotion.. Promotion Any form of communication a business or organization uses to encourage customers to purchase products.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

HSES 842 SPORT MARKETING SPONSORSHIP PROGRAMS. The Sponsorship Process Promotional Strategy Objectives-budgeting-acquisition - implementing& evaluating.

Chapter 7 The Olympics and the Mass Media. “Whatever else the Olympic Games have been, they are now the ultimate media festival.” - Garry Whannel.

Sandie Dawe MBE Interim CEO & 2012 Games Strategy Director, VisitBritain How events and festivals attract visitors and shape Britain’s image overseas?

Sports Distribution Event & Media Distribution. Stadium as “Place” Sports – produced & consumed at same time.Sports – produced & consumed at same time.

Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

International Factors

Marketing Plan to Increase Attendance at the USA Baseball National Training Complex Kaitlin Stokes PRT 476.

Sports and Entertainment Marketing 1

Sports Marketing Standard 2.1 The Event Triangle.

Event & Media Distribution

2.2 Event & Media Distribution

Chapter 9 Olympic Movement

Major Player in the Sports and Entertainment Marketing

Important Milestones in SEM History

Important Milestones in SEM History

2.2 Event & Media Distribution

Business Model FIFA KEY PARTNERS KEY ACTIVITIES OFFER

Business Model FIFA KEY PARTNERS KEY ACTIVITIES OFFER

Sports Marketing: History and Evolution

Chapter 4 Business of Sport

AROUND THE HORN: OCTOBER, 2018

Important Milestones in SEM History

2.2 Event & Media Distribution

Marketing The Event 4.1 The Event.

Sports Marketing Standard 1.4 The Event Triangle.

Sports Marketing Standard 1.4 The Event Triangle.

Sports Marketing Standard 1.4 The Event Triangle.

Marketing The Event 4.1 The Event.

Sports Marketing Standard 1.4 The Event Triangle.

Important Milestones in SEM History

Session 6: International Sport and Media

Presentation transcript:

Sports Marketing Chapter 15 Overview

Five Points of Entry Leagues / Sports Bodies (NFL, NBA, MLB, IOC, FIFA, etc.) Teams (Jazz, Dodgers, Lakers, Bronco’s, US Skiing, US Figure Skating, etc.) Athletes (Michael and all others)

Five Points of Entry Media Partners (Radio / TV stations that carry games) Sports Agencies

Not As Expensive As You Think Armour Hot Dogs –Clemens, Griffey Jr, Sosa, Jeter, Bonds $50,000 each 2 appearances (2 hours) Play in a Golf Tournament One-Day Commercial Shoot Half-Day Photo Shoot 500 autographs

Olympics (Sports) International Olympic Committee (IOC) Sport Federations (FIFA, Track & Field) Governing Bodies (USOC, Canadian Olympic Committee) Individual Sports Bodies (USA Boxing, US Track & Field, US Figure Skating, USA Basketball) Organizing Committees (Salt Lake, Athens, Sydney, etc.)

Olympics (Sponsor) Worldwide Olympic Sponsors (10) Country-Specific Sponsors (USA) Official Suppliers Organizing Games Sponsor

Olympics (Media) Global TV Rights –USA (NBC) –Canada –Europe –South America –Asia –Middle East –Australia

Most Misuse It’s just another advertising vehicle. No link to strategy. Need to justify cost with incremental sales.

In-Stadium Is A Waste Utah Jazz –Delta Center seats 19,996 for a game. Assume 95% capacity per game = 18,996 actual people –14,000 season tickets (41 home games) Assume season ticket holders come to 75% of games. Total Attendance: 778,844 season attendance Discreet Individuals Attendance: 362,344 people –$30,000 for a Delta Center Sign

Football Is Even Worse Football Season Ticket Holders attend about 90% of games. Lavell Edwards Stadium seats 65,000 –Season Tickets (public / students): 53,000 –Six Home Games –Total Attendance: 390,000 –Discreet Individual Attendance: 156,800

Coke & the Atlanta Olympic Games Spent $450 million worldwide –$40 for worldwide sponsor rights –$ 25 million NBC advertising –$ 50 million other TV advertising –$ 18 million Olympic Torch Relay –$ 12 million Coca-Cola Olympic City –$ 15 million “Team / Governing Bodies” –$290 million global activation / promotions (167 countries = about $2 million per country)