Definition of NLIA What is Native Language Internet Address?

Definition of NLIA

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Natural development trend for internet address system Why Native Language Internet Address now? Significance of NLIA Fast growth of non-English speaking Internet Users surpassed English speaking Internet Users Critical for enhancement of E-commerce

IP Address Ex) English Domain Name Ex) netpia.com Internationalized Domain Name Ex) 넷피아.com Native Language Internet Address Ex) Netpia, 넷피아, 2424, トヨタ 1st Generation 2nd Generation 2.5 Generation 3rd Generation Evolution of Internet address Simplicity Convenience Evolution of Internet address Simplicity Convenience The Development of Internet Address 2 nd Generation domain names were invented to ease the Internet use for public. This enhanced e-commerce greatly. 1 st Generation IP Addresses were originally designed for military use and scientific research. 2.5 Generation Linguistic limitation prevented the growth of e-commerce in non-English speaking countries. IDN has been developed to compromise the need. 3 rd Generation NLIA is the natural course of development. It encourages the public to vibrantly participate in e-commerce activities

Asia-Pacific to have more Internet Users then Europe or North America by end of 2002 Asia-Pacific to have more Internet Users then Europe or North America by end of 2002 Latin America 3.5% Africa 0.8% Asia-Pacific 32.9% Europe 32.1% Source: Nua Internet Surveys, eMarketer Source: Nua Internet Surveys, eMarketer World Internet Users by Dec 2002 North America 30.6% The number of Internet Users in other continents’ Non-English speaking countries are expected to grow more and more. The number of Internet Users in other continents’ Non-English speaking countries are expected to grow more and more.

Independence of Internet Address Application : Internet Explorer, Netscape Navigator, Opera, Mozilla, Mail agent, Telnet program, FTP Program … Native Language Internet Address System OS : Windows, MAC OS, Linux, Unix, BSD, BeOS … DEVICE : PC, PDA, Mobile Phone, Web Electronic Home Appliances … An Internet address must answer the right information independent of Browsers, Applications, Operating Systems and Devices.

Service Flow Query : 삼성전자 (Samsung Electronics) Query : 삼성전자 (Samsung Electronics) User Hidden Information User IP Linux 2.4OS Info Mozilla 0.98App Info PCDevice Info KoreanChar Info Native Language Name Server 1. Analyze user’s inputs & hidden information 2. Checking Cache : Check if there are matching values in the Cache 3. If no matches in the cache, send queries to DB and save the output in the cache 4. Respond requested values to the client Response : DB : 삼성전자 ftp.sec.co.krFTP KoreaLocation mdb.sec.co.krMail KoreanChar …...

What is Native Language Address? Service using Native Language Using the Mail Client Using the Mail Client Using the Web Browser Using the Web Browser

Other Applicable Business Model Native Language Map Service View an area map by simply entering the desired location in the web browser address column. View an area map by simply entering the desired location in the web browser address column. Include an extension such as 'map' or 'location' when entering the location. Include an extension such as 'map' or 'location' when entering the location.

What Can Netpia Provide? Technical Support / Consulting Before / after implementation Extensive long-term consulting available Before / after implementation Extensive long-term consulting available Solution / Package Native Language Name Server, Application Server, Data Base Able to support any language Different packages available to match various needs Native Language Name Server, Application Server, Data Base Able to support any language Different packages available to match various needs Business Model / Marketing Tools Policies, Legal matter, marketing support Business model development consulting Policies, Legal matter, marketing support Business model development consulting

Query by using Korean Internet Address has grown exponentially. Sept Growth of Korean Internet Address Use 1,400 times growth in 3 yrs! In 3 years, it has grown 1,400 times. 10,000 10,000,000 20,000,000 25,000, , ,000 May ,500 May ,000,000 May ,000, ,000,000(exp) May ( Unit: Query using NLIA / 1 Day ) Source: ngDN System ( Unit: Query using NLIA / 1 Day ) Source: ngDN System

Universities 16 universities by Aug NLIA Adoption in Korea ISP 37 ISPs by Aug More than 800 bus.partners

Total Number of Korean Internet Users : 25 million 90% (22M) Obtained de Facto Standard by Internet Users NLIA User Status in Korea Approx. Approx. 22 million, 90 % of the total number are able to access the NLIA service in Korea. Approx. 22 million, 90 % of the total number are able to access the NLIA service in Korea. source : KRNIC ISP Stats (June, 2002) source : KRNIC ISP Stats (June, 2002)

NLIA System Network in Korea Service enabled by 90% of ISP network for public interest

Native Language Internet Address Native Language Internet Address Native Language Address Native Language Address Native Language Map Service Native Language Map Service Numeric Internet Address Service Numeric Internet Address Service Local Top Level Name Local Top Level Name Shortcut Service Service Model in Korea Applicable Service Model Applicable Service Model

Economic aspect Satisfies Internet users’ needs by making navigation easy Encourages the general public for active participation in e-commerce Encourages the general public for active participation in e-commerce Expandability of services Secures global IT competitiveness of a country

Our suggestion Co-operation for the development and globalization of NLIA system for the benefit of non-English speaking people Co-operation for the development and globalization of NLIA system for the benefit of non-English speaking people Take part in the evolution of Internet Address!

1. Company Overview

Company Name : Netpia.com Inc Company Overview CEO : Pan- Jung Lee Established in July, 1997 Business Areas: Employees : 57 1) Native Language Internet Address 2) Shared Registrar (com.net.org registration) 1) Native Language Internet Address 2) Shared Registrar (com.net.org registration) URL : ( 넷피아 or netpia )

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