© 2011 Amadeus North America, Inc. All rights reserved. Trademark of Amadeus North America, Inc. and/or affiliates. Amadeus is a registered trademark of.

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© 2011 Amadeus North America, Inc. All rights reserved. Trademark of Amadeus North America, Inc. and/or affiliates. Amadeus is a registered trademark of Amadeus IT Group S.A. All other trademarks are the property of their respective holders 1 Scott Gutz President & CEO Amadeus North America Vacation.com 13 th International Conference & Trade Show Las Vegas, Nevada June 21, 2011 Agents of change: Search, social, mobile & you

© 2011 Amadeus North America, Inc. All rights reserved. Trademark of Amadeus North America, Inc. and/or affiliates. Amadeus is a registered trademark of Amadeus IT Group S.A. All other trademarks are the property of their respective holders 2

3 Welcome to the new world order 500+ million users China – population 1.33 billion India – population 1.18 billion If Facebook were a country it would have the worlds 3 rd largest population Source: Central Intelligence Agencys The World Factbook

© 2011 Amadeus North America, Inc. All rights reserved. Trademark of Amadeus North America, Inc. and/or affiliates. Amadeus is a registered trademark of Amadeus IT Group S.A. All other trademarks are the property of their respective holders 4

5 Welcome to the future: they want it… youve got to give it to them! Traveler 3.0 is here; she needs Travel Agent 3.0 (you) to meet her needs Fast, intuitive search Social networking Mobile friendly You must be ready to serve Traveler 3.0s evolving needs and travel habits

© 2011 Amadeus North America, Inc. All rights reserved. Trademark of Amadeus North America, Inc. and/or affiliates. Amadeus is a registered trademark of Amadeus IT Group S.A. All other trademarks are the property of their respective holders 6 Techie Traveler % of leisure travelers use a general search engine when planning travel 38% of leisure travelers have used their mobile phones to check-in, book or research travel 50% of leisure travelers with smart phones have downloaded travel-related apps in the past 12 months 4 in 5 US online travelers now engage in social media Source: Forrester Research, Inc.

© 2011 Amadeus North America, Inc. All rights reserved. Trademark of Amadeus North America, Inc. and/or affiliates. Amadeus is a registered trademark of Amadeus IT Group S.A. All other trademarks are the property of their respective holders 7 Meet Travel Agent 3.0

© 2011 Amadeus North America, Inc. All rights reserved. Trademark of Amadeus North America, Inc. and/or affiliates. Amadeus is a registered trademark of Amadeus IT Group S.A. All other trademarks are the property of their respective holders 8 New traveler behaviors, new travel technology tools

© 2011 Amadeus North America, Inc. All rights reserved. Trademark of Amadeus North America, Inc. and/or affiliates. Amadeus is a registered trademark of Amadeus IT Group S.A. All other trademarks are the property of their respective holders 9 The travel industry landscape is changing Focus on the total travel experience Agents could think of their businesses holistically, as they relate to the whole of the travel value chain, and focus on providing a total travel experience. At Amadeus, were taking Traveler 3.0 seriously by developing the right tools Amadeus Extreme Search for Travel Agencies Amadeus Checkmytrip.com Social Media consulting Get the report at

© 2011 Amadeus North America, Inc. All rights reserved. Trademark of Amadeus North America, Inc. and/or affiliates. Amadeus is a registered trademark of Amadeus IT Group S.A. All other trademarks are the property of their respective holders 10 Pick one, and get started… Blogging Tweeting Posting great deals on Facebook Offering travel Groupons Offering mobile technology Recognize, embrace & adapt!

© 2011 Amadeus North America, Inc. All rights reserved. Trademark of Amadeus North America, Inc. and/or affiliates. Amadeus is a registered trademark of Amadeus IT Group S.A. All other trademarks are the property of their respective holders 11 Brighter, Bolder, Better.