Module 2: Building the Magnet Exploring the philosophy- Raising their Hands What’s a lead magnet?- Real World Example 8 Profit Activators, Webinars, Videos, Audios, Books, PDFs, eBooks, free recorded messages,etc) What makes a magnet good or bad? How can you USE the lead magnet?

Types of Magnet DVD EBOOK Recorded Messages Cds Infographic

Naming Your Magnet “The Consumer’s Guide To Choosing A Wedding Planner” “Free Report On How To Choose A Kitchen Remodeler” “Free Report on The 7 Deadly Secrets of Marketing, and the 5 Must-Know Tips For Successfully Choosing A Marketing Consultant”

Fear-based Section Headlines How To Avoid 5 Marketing Rip-offs 6 costly misconceptions about Selling Online The 7 Deadly Secrets about Re-roofing Your Home 7 Dangers of making the wrong choice when Re-roofing your home 8 Mistakes To Avoid When Choosing A Carpet Cleaner

Benefit Based Section Headlines Why you want a clearly defined online marketing strategy for your business Why you want a stress-free and unforgettable wedding Why you want a strong, healthy transmission Why you want a fully automated lead generation machine

The Guarantee 100% No-Risk Guarantee Double Your Money Back Guarantee 60 Day Risk Free Guarantee Double Guarantees. Where we add a second conditional guarantee to the primary unconditional one.

Lay Out The Runway 4 Steps to your no-staff selling system 4 Steps to your most memorable wedding ever. 4 Steps to the kitchen of your dreams 4 Steps to your automated lead generation machine.

Content Creation: Fears List the FEARS that prospects have when considering hiring someone in your industry

Content Creation: Fears List the FEARS that prospects have when considering hiring someone in your industry

Content Creation: Misconceptions List the MISCONCEPTIONS that prospects have when considering hiring someone in your industry

Content Creation: Benefits List the BENEFITS that prospects have when hiring someone in your industry

Create Your Headlines Use the Fears, Misconceptions, and Benefits you listed earlier to create some section headlines that fit for your magnet.

Lay Out “How To/Rip-Offs” List the common rip-offs in your industry For each one list the Negative Outcomes experienced as a result

Lay Out “Costly Misconceptions” List the most common misconceptions about your industry or business. For each of these, list why this is not reality and how these misconceptions hurt people.

Lay Out “Deadly Secrets” List out the common secrets or dangers For each of these, explain what are the negative affects of these dangers

Lay Out “Mistakes to Avoid” List the common mistakes your prospects make. Explain the bad results that are commonly the result of these mistakes.

Lay Out “Why You Want” List the results of your product or service For each result, list why the prospect/client should care.

Lay Out “4 Steps to” 1.Make a commitment to act. 2.List your objectives. 3.Ask questions. 4.When you find the right company, act. Expand on each of these steps to make them fit your product/service.

Developing the Cover Letter Write a letter directly to your desired prospect stating why you created the guide-- as an educational service to help consumers shop in your industry.

Develop a Short Profile Page 2 of your guide should be a short, simple introduction to you personally, and your business (Primarily you). Kevin Roger’s 60 Second Sales Hook may be used here.

Your Thank You Page Thank everyone for taking the time to read your consumer guide, and list your contact information for if they would like more information.

The Testimonial Page This page is optional, but is a massively important tool for selling. Get testimonials from your top clients or customers

The Checklist ❏ Choose the Title of your Consumer Guide/Free Report ❏ Your guide cover lists all the content headlines of the information inside. ❏ List your name and company along the bottom of the cover ❏ Pg 1 is the short introduction letter ❏ Pg 2 is your company and personal profile

Checklist Cont. ❏ All sections come AFTER the profile page. ❏ Include your guarantee. ❏ Conclude with your thank you page. ❏ The inside back cover should list some client testimonial quotes about your product or service.