Co-founders Perry Chen CEO, Co-founder Charles Adler Co-founder Yancey Strickler Co-founder Kick Starter was Co-founded in April 2009 by all three above. The company is based in the lower East-Side of Manhattan, New York. I was unable to locate much background info on the Co-founders, except that Strickler seems to be a journalist and has a Tumblr blog. And Chen was born in New York City and spent most of his life there. This disturbs me, for I should be able to easily search biographies on these individuals.

Purpose Kick Starter is allegedly the largest of a new breed of business-model for companies called “Crowd-Funding” organizations. The model is that Kick Starter is a base for communication that permits companies and individuals to network to obtain funds on a project-by-project bases. Most of the clients tend to be creative people like myself, that operate small Indie Film companies or Indie Bands trying to output a movie or an album and are in dire need of funding to do so. Because Kick Starter is based in Manhattan, where there is a large arts community, the company has achieved much of its initial growth from within Manhattan. Kick Starter earns 5% of moneys raised per-project for their service.

Interface Design

Access Info Kick Starter is free to sign-up to use. As stated before they charge a 5% fee for the total amount raised while your project is listed. Their Crowd Funding Concept is unique because they only fund projects that reach the funding goal established by the party askign for funds. The previous screen-shots displayed the easy to use interface design. Parties looking for money set-up awards given to donators, space to link a video to promote what the project is about by displaying visuals, and a description of the project is displayed also. Kick Starter also makes use of Social Media, like Facebook to spread the word that your looking for money.

By the Numbers 2010 Statistics Total Dollars Pledged: $27,638,318 Total Pledges: 386,373 Total Rewards Selected: 322,526 Total Pageviews: 50,234,521 Total Visits: 15,766,248 Total Visitors: 8,294,183

Bibliography Sources