Effective, regional product policies need a systematic market monitoring: Best practice and the way to go for the EU Anette Michel, Eric Bush, Sophie Attali Topten International Services EEB side event 19th February 2014, Brussels Data: GfK

Three levels of product declaration: 1.Measurement standard: how do we measure? -settings, conditions, test material, procedure -EU: standardisation bodies 2. Energy Efficiency definition: how do we calculate Energy Efficiency? -E.g. EEI calculation formula 3.MEPS and Energy Label: how do we rate the Energy Efficiency? -A+++ to D / A to G -Compliant or non-compliant? 2

Alignment– where and to what extent? Alignment of measurement standards and energy efficiency definitions  facilitates international comparison of product performance and trade of efficient products  but to account for different markets (climate, user habits etc.) more complicated standards are needed  makes sense for CE products, as markets are rather uniform Markets differ regarding efficiency: it is already a challenge to define appropriate MEPS for all EU MS  MEPS levels (and Labelling scales) should be defined regionally, otherwise they can’t be effective everywhere  To decide on regional MEPS levels and Label classes it is key to know the market 3

Systematic market monitoring 4 Description of the market – NOT compliance verification Data: GfK

Market monitoring systems China: mandatory registration for all products with Energy Label (30 categories) Switzerland: annual report for all household app. AUS/NZ: mandatory registration for all products with Energy Label or MEPS, database is public NZ: + obligation for manufacturers to provide sales data for each model annually EU: No systematic approach  Freely available model / sales data gathered whenever needed  Time-consuming, data is not complete, often out-dated, can’t be compared over time and between countries  Difficult to base decisions regarding MEPS and Labels on such data  measures can be suboptimal 5 BEST PRACTICE

What Europe needs: Systematic market monitoring Based on sound data that can be compared over time and between countries: recent, exhaustive data, including sales information; no need for complex data Quality data from product registration database (future) or professional market research companies (short term) ➔ Solid basis for decisions on MEPS levels and Label classes ➔ Allows evaluating the measures’ effects ➔ Helps to revise regulations on time ➔ Provides solid data for stock models after several years 6

Thank you for your attention! Topten’s TV market monitoring report and the Swiss case study available at or 7

energyrating.gov.au – TV database 8

NZ: annual sales-based energy efficiency reports 9 Source: EECA

Topten: shows BAT in EU, China and USA 10