MediaCentre Overview

Agenda What is the Media Center Why are we doing it? Current State and Process Schedule Questions What does the schedule look like?

The current outsourced model and workflows for content preparation are at design capacity, have limited scalability, are inefficient and error-prone –Materials processing methodology must be restructured to ensure our ability to support current operations as well as grow efficiently and cost effectively –Content preparation must be brought in house and outside vendors eliminated –The disparate workflows in our three sub-regions must be integrated and unified –Result will be higher productivity, better quality, increased throughput, uniform management reporting and performance tracking Virtually all marquis programmers in region now perform content prep in-house Project would commence Q1FY14 and go live Q1FY15 Executive Summary 3

The MediaCentre “Project”

Overall Picture

EMEA MediaCentre The Media Centre is the key to organizing and simplifying the process of content acquisition, preparation, file management, file delivery to playout, and deep archive of assets. Benefits provided: – Better exploitation of program assets across sub-regions/brands – Synergistic workflows – Ability for territory programmers to have visibility of TX assets in other regions – Standardized policies/procedures to maintain corporate compliance – Complete internal control and flexibility of all workflow and decisions – Reduced time to market on new product offerings – Establish “best practices” to improve quality – Eliminate expensive third party vendor media management costs – Channels retain complete control of all creative and editorial functions – Designed to accommodate needs of all current and future linear and VOD – Built-in hooks to link to non-linear / digital platforms content prep infrastructure Functions performed by MC: – Media Asset Management, Transcoding, Deep Archive, Formatting, Proxy Creation, Workflow/Process management, Materials tracking, Creation and delivery of TX-ready materials to playout, Automated Technical QC, Facilities to support editorial QC, Processing of content for non-linear distribution 6

Background - Methodology of Analysis 7 Comprehensive analysis of regional workflow was conducted by hired consultant Recommendations made to attain efficiencies within and between regions RFPs developed and bids were solicited from vendors for two scenarios: Scenario 1 – Construct SPT “Owned and Operated” in-house operation Designed, financed, staffed, and operated internally Central Technical Area to be co-located at London-based data centre and operated remotely from London, Budapest, and Madrid SPT Networks offices RFP sent to 5 systems integrators (SIs) – 5 different MAM applications were vetted 2 SI solutions were short-listed: Television Systems Limited “TSL” (proposing Dalet) Sony Professional Systems, Europe “SPSE” (proposing MBC) The commercial proposals of both are comparable An in-depth comparative analysis has started – Goal for selection: 1 April 2013 Scenario 2 – Utilize Outsourced Managed Service (with a single vendor) SPT defined new expanded workflow and volumes Services provided to Networks for a monthly fee RFP sent to multiple Content Prep Services providers Primary purpose is to “benchmark” pricing against an in-house solution

What other programmers in region are using 8 Virtually all have migrated to in-house solutions using various MAM products: Programmer In-House MAM Outsourced ServiceNotes: Antena 3 (Madrid)Dalet BBCViz Ardome Channel 4Viz Ardome Channel 5TMD CHELLOTedial DiscoveryTMD DisneyMediatorLoftCurrently outsourced; in-house under construction ESPNTedial FOXVizrt France TVMBC ITVBespoke ITNBespoke NBCUMBCTNSNBC used MBC for London Olympics PublicisMBC RSI (Switzerland)MBC RTBF (Belgium)Dalet SkyVizrt TurnerDalet UKTVViz Ardome ViacomMediator

London is the primary MC administration point. Requires significant new infrastructure and additional staffing: –MC Central Technical Area to be constructed at London- based Data Centre –Modifications required to SPE IT Network infrastructure to integrate MC –Development required on multiple support systems to tie into MC (e.g., Harris) –London NetOps will require (3) new heads:  (1x) System Administrator (NOTE: this position has day-to-day responsibility for MC support; requires strong software-oriented skill set.  (2x) TQC (Ingest) Operators –New workflow implemented and staff trained –Transition workload from third-party vendors to in-house ops Anticipated go-live date of April 1, 2014 Implementation Plan Specifics – London 9

The MediaCentre Project

The RFP Story (MediaCentre Core) … So Far…  March 2012 – TSL consultant provides Workflow and Content Process analysis, content flow numbers, and recommendations.  June 2012 – RFP written and distributed  January 2013 – Involve Procurement, Legal, Risk Management, InfoSec  January 2013 – Validation & Review of Functional Design  Jan-Mar 2013 – Decision Process to select vendor Current Goal: Decision by April 1 st Analysis Mar 2012 RFP Release Jun 2012 Final Decision Process Jan – Mar 2013 Final Selection Apr 2013

Importance of the Worklows The value of the workflows to the effort cannot be understated. The entire RFP and wider effort is based on these. Huge thanks to the entire team for their time, knowledge, and effort to make these comprehensive touchstones.

Initial Downselection Sony Professional Services and TSL both are capable of doing the project successfully Initial responses returned Some vendors excluded due to high costs and poor technical solution RFP distributed Went out to 5 vendors (Sony Professional Services, TSL, Globecomm, BCE, & IBM) Who was given the RFP

RFP Overview - 5 Major Areas in the RFP Technical Buildout Technical Buildout Content & Workflow Management System (Workflows) Content & Workflow Management System (Workflows) Regional Requirements Project Management Requirements Project Management Requirements Supporting Information A compilation of specific technical requirements, workflow diagrams, functional specifications, scenario descriptions, planning assumptions, and project guidelines.

Reference & Test Signals Status & Alarm Monitoring Signal Monitoring & Measurement Reference & Test Signals Status & Alarm Monitoring Signal Monitoring & Measurement Technical Buildout – Central Technical Area “Things that bolt into racks and have LED lights” Comms/TalkbackExternalFeedsComms/TalkbackExternalFeedsAutomated QC QCSignalRoutingAutomated SignalRouting Disk & DatatapeStorage With HSM Transcoding Disk & DatatapeStorage With HSM Transcoding Technical Buildout Technical Buildout

Technical Buildout – Key Items 6 New QC/Version Edit RoomsNew Traffic Area for 8 people New Playout Area for 3 people Technical Buildout Technical Buildout

Technical Buildout – Key Items New Storage Infrastructure 180 terabytes of spinning disk storage 2.1 petabytes of datatape storage New data network Approx 1 TB inbound data per day Transfer of 1.25TB of new content to playout per day 365 GB of content to non-linear platforms per day Extensive Transcoding Capabilities Approx 1 TB of transcoded data created per day Technical Buildout Technical Buildout

Technical Buildout – Key Items Existing OAP Edit Suites/Seats Existing Graphic/Audio/VO Rooms Post areas will remain connected to their own dedicated shared storage. The CWM system will connect and help manage the existing post production areas to improve the process workflow. Technical Buildout Technical Buildout

CWM helps manage all aspects of preparing content for air. Content and Workflow Management System Ingest Voiceover QC Playout Distribution Localisation Compliance On-Air Graphics On-Air Graphics Promo Production Content & Workflow Management System “Getting the raw content ready for air” Content & Workflow Management System (Workflows) Content & Workflow Management System (Workflows)

CWM Key features and benefits Automates transcoding to needed formats Central tracking of all assets Common system for all content preparation Automation of file movement Coordination of the QC process Manages ingest of all files from the variety of sources Push to playout systems Direct integration with Vision/BMS/Landmark Content & Workflow Management System Content & Workflow Management System (Workflows) Content & Workflow Management System (Workflows)

Regional Requirements “What happens in Budapest & Madrid” Content preparation for linear & digital would occur at the MediaCentre, as requested by channel office personnel using the CWM Opportunity to share content and resources across the region Standardized workflows in place at channel offices managed by the CWM Regional Requirements

Tweaks to plan not reflected in the RFP Majority of MediaCentre equipment & racks to be hosted at a datacenter location Removed playout monitoring/DR playout suite Playout centres will remain in London The Singapore transition is delayed Various changes to routing, videotape equipment, multiviewer, and talkback capability modifications Not In RFP

What’s not in the RFP Business Systems / SPE Enterprise Systems Detail GPMSEAGL/DMRCineShareDigital BackboneVisionBroadcast MasterLandmarkCrackleOver The Top MediaCentre (within the RFP) Content Workflow Management Technical Buildout MediaCentre is part of the larger effort toward improvement. Multiple interfaces with existing systems are required but this effort is intentionally not in the RFP. Not In RFP

Implementation Partner Selection Approach Current Decision Date: May Provide a Transparent, objective, fact driven approach Utilize RFP response evaluation tools and methods (see next page) Involve other key Sony resources such as: Procurement, Legal, Risk Management, Information Security

MediaCentre Project… The Other Pieces 25 Media Center Broadcast Master GPMS (Global Product Master System) GPMS (Global Product Master System) Vision 3.5 Vision 4.2 CE / Budapest WE / UK Integration Software Spain EAGL Websites Marketing (TBD) Enhancements & Data Conversion

The Whole Project

Schedule to Launch