Media Production in the Digital Era: Newsroom Convergence in South-Eastern Europe Igor Vobič, University of Ljubljana NEW MEDIA AND DIGITALIZATION CONFERENCE.

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Media Production in the Digital Era: Newsroom Convergence in South-Eastern Europe Igor Vobič, University of Ljubljana NEW MEDIA AND DIGITALIZATION CONFERENCE Sarajevo, 18–19 February 2011

What is Convergence in Journalism? -Technological Convergence (Digitalization) -Economic Convergence (Concentration and Rationalization) -Social Convergence (Production Integration and Multimedia Reception) -Cultural Convergence (Newswork and Identity Homogenization)

What is Newsroom Convergence? -“Problematic term” (Jane Singer) -Newsroom convergence is regarded as a gradual process of increasing cooperation, collaboration and combination of technologies, staff and spaces between formerly distinct editorial teams of print, television and online.

Newsroom Convergence: Prospects and Realities PROSPECTS: -Common information engine -“Better” News -Cooperation and Community Building -Homogenization of Identity REALITIES: -Disperssed Convergence -“Better” News Bussiness -Competition and Individualization -Identity Confusion

Newsroom Convergence in South-Eastern Europe? -How has media taken up the trend of newsroom convergence in the region? -What role has the tradition of decentralized newsroom played in the process of newsroom integration? -What are the prospects of future evolution of news production organization?