SELF-PUBLISHING IS NOT A MYSTERY PRESENTATION BY GREGG E. BRICKMAN 1

AGENDA 1.Overview 2.Titles 3.Self-Publishing in Print 4.Amazon’s Kindle (kdp) 5.SmashWords 6.Barnes & Noble’s Nook 7.Kobo 8.Apple’s iBooks 9.Covers 2

FORMATTING YOUR MANUSCRIPT Decisions, Decisions: Are you publishing POD format only? Are you publishing in Kindle format only? Do you wish to do both? 3

FORMATTING YOUR MANUSCRIPT Decisions, Decisions: Are you publishing POD format only? Are you publishing in Kindle format only? Do you wish to do both? 4

ORDER OF BOOK’S ELEMENTS Title Copyright page Earlier titles Acknowledgments (most common spelling) TOC (not for Create Space) Dedication Story Chapter 1 of the next book? About the Author 5

WHAT’S IN A TITLE Dishonestly Dead Deceitfully Dead Fraudulently Dead Falsely Dead Corruptly dead Crookedly Dead Wrongfully Dead Intended to be Dead Ill Intent With Evil Intent (one other book... low action) With Illegal Intent Tiiny Toes Goes Crazy Illegal Intent 6

TITLES OF SUCCESSFUL BOOKS Open Season Savage Run Endangered The Black Echo The Crossing A Racketeer A Time to Kill The Litigators The Promise Lullaby Town The Watchman Suspect Free Fall Vodoo River 7

PRINT AND EBOOK Keeping it simple Keeping Control Lots of choices 8

COVER PAGE 9

COPYRIGHT PAGE 10

DEDICATION 11

TABLE OF CONTENTS 12

ACKNOWLEDGMENTS 13

LET’S GET STARTED 14

KEEP ADDING YOUR TEXT 15

HEADERS AND FOOTERS 16

LAST ABOUT THE AUTHOR 17

CREATE SPACE: ADD YOUR NEW PROJECT 18

PROJECT HOMEPAGE 19

ADD THE TITLE INFORMATION 20

GET YOUR ISBN 21

SELECT INTERIOR UPLOAD PDF FILE 22

INTERIOR UPLOAD COMPLETED 23

INTERIOR REVIEW 24

WHAT THE ARTIST NEEDS FOR COVER 25

COVER UPLOAD 26

FROM CREATESPACE TO KINDLE 27

A WORD ABOUT: DIGITAL RIGHTS MANAGEMENT Digital rights management (DRM) is a systematic approach to copyright protection for digital media. The purpose of DRM is to prevent unauthorized redistribution of digital media and restrict the ways consumers can copy content they've purchased. DRM products were developed in response to the rapid increase in online piracy of commercially marketed material, which proliferated through the widespread use of peer-to-peer file exchange programs. Typically DRM is implemented by embedding code that prevents copying, specifies a time period in which the content can be accessed or limits the number of devices the media can be installed on.copyright protection for digital media. The purpose of DRM is to prevent unauthorized redistribution of digital media and restrict the ways consumers can copy content they've purchased. DRM products were developed in response to the rapid increase in online piracy of commercially marketed material, which proliferated through the widespread use of peer-to-peer file exchange programs. Typically DRM is implemented by embedding code that prevents copying, specifies a time period in which the content can be accessed or limits the number of devices the media can be installed on. 28

KINDLE (KDP) 29

DO IT YOURSELF: KINDLE CONVERSION Font: Garamond 11 or 12 is fine. Kindle has limited font selections. The final font occurs automatically. Paragraph formatting: Don't add space between paragraphs of the same style 30

PAGE SETUP FOR KINDLE Remove all headers, footers, and page numbers. 31

ADJUST VERTICAL ALIGNMENT 32

EVEN UP THE MARGINS 33

REPLACE SECTION BREAKS WITH PAGE BREAKS 34

THAT WAS EASY 35

VERTICAL ALIGNMENT DOWN 2 SPACES 36

LIVE HYPERLINKS FOR OTHER TITLES 37

CHAPTER ONE PLACEMENT—DOWN 2 38

VERIFY THE DROPS 39

INSERT BOOKMARKS Insert bookmarks as follows: (There can be no spaces. Numbers work only is combined with letters. Example: Ch1 for chapter one. You can use abbreviations except for start and toc.) Beginning (start) Table of contents (toc) Acknowledgments About the author Bookmark each chapter title. 40

INSERT BOOKMARKS 41

INSERT BOOKMARKS 42

ADD HYPERLINKS TO TOC 43

VERIFY HYPERLINKS 44

VERIFY SPACING FOR BREAKS 45

TAKE OUT ANY EXTRA RETURNS 46

SAVE AS WEB PAGE 47

SAVE AS HTML What file should I use with KDP? KDP suggests that you use the source document for your content whenever possible. KDP accepts many content file types to convert to its Kindle format, including the file you used to publish your print book with CreateSpace. For best results, KDP recommends that you upload your content in either Microsoft Word or HTML format. In addition, KDP lets you convert your content from several other formats: Zipped HTML (.zip), ePub (.epub), Adobe PDF (.pdf), Plain Text (.txt), and MobiPocket (.mobi and.prc). Source: CreateSpace 48

CREATE A KDP.AMAZON ACCOUNT 49

REVIEW THE MATERIALS 50

ENTER BOOK DETAILS 51

ADD OR CHANGE CONTRIBUTORS 52

CHOOSE CATEGORIES 53

VERIFY PUBLISHING RIGHTS 54

SELECT YOUR BOOK RELEASE OPTIONS 55

ADD YOU COVER (LOVINGLY PREPARED BY COVER ARTIST) 56

UPLOAD YOUR BOOK FILE 57

MAC FILE CHOICES 58

YOU’LL GET A CONVERTING BOOK NOTICE 59

YOU CAN PREVIEW YOUR BOOK 60

ON MULTIPLE DEVICES 61

VERIFY YOUR TERRITORIES 62

SET PRICING 63

DECIDE ON MATCHBOOK AND KINDLE BOOK LENDING 64

FINISH YOUR PROJECT 65

AUTHOR CENTRAL 66

AMAZON AUTHOR PAGE 67

SMASHWORDS (EBOOKS) 68

PUBLICATION STEPS SMASHWORDS 1.Title and synopsis 2.Pricing and sampling 3.Categorization 4.Tags 5.Ebook formats (epub, Kindle (.mobi), PDF, RTF, Sony Reader, Palm Doc, Plain Text, Online Reader 6.Cover Image 7.Select file of book to publish 8.Publishing agreement 69

INTERESTING FACTS SMASHWORDS 1.Save Microsoft Word document as a.doc not.docx 2.SmashWords distributes to iBooks, Barnes and Noble, Kobo, OverDrive, Scribd, Oyster, and others. 3.Must gain inclusion into Premium Catalog to access array of publishers. ISBN is required. SmashWords provides for free 70

SMASHWORDS STYLE GUIDE 71

NOOK BOOKS 72

NOOK BOOKS 2 73

NOOK BOOKS 3 74

NOOK BOOKS 4 75

NOOKPRESS.COM 76

FORMATING KINDLE VS NOOK 1.Kindle ignores section breaks 2.Nook ignores page breaks 3.Extra returns cause problems in both 4.Limited font choice on Nook 5.Limited font choice on Kindle (read none) 77

iBOOKS MORE COMPLICATED 1.Get an Apple ID. 2.Enable iTunes Connect. 3.Download iTunes Producer, which is required to submit your book. It’s free. 4.Create a sample book. 5.If using an ePub template, the sample is created automatically. 6.Smashwords can be used to publish on iBooks. 7.For MAC users, iBooks Author is standard software. 78

KOBO 1.Describe your eBook 2.Add eBook content (file types: epub,.doc,.docx,.mobi,.odt) KOBO converts all to epub. 3.Choose content rights 4.Set the price 5.Publish 6.It it’s Kobo Ebookstore immediately Note: The Kobo conversion guidelines are detailed. Be sure to download the file. 79

COVER ART /10-tips-for-effective-book-covers What is wrong with these? 80

BETTER CHOICES, PERHAPS 81

MORE INFORMATION Visit my website: Slide presentations Useful checklist Links for Nook and Kobo 82