1 Northwest NIC - September 2015 Tips for Today’s Media.

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Presentation transcript:

1 Northwest NIC - September 2015 Tips for Today’s Media

2

Changing Media…Changing Expectations 4 Social media use grew 238% ( ) Adweek Twitter use doubled in two years. LinkedIn profiles increased 60% in two years. “Customers will establish a reputation for you even if you aren’t there…it’s a whole new level of customer service.” – Black & Veatch Engineering

PUD Social Media…By the Numbers 5 Twitter Followers up 200% in 2 yrs. to 3,900+ Two accounts: customers & media 68% male, 32% female Storm updates, news items, conservation tips Facebook Likes/followers up 130% in 2 yrs. To ~12,500 56% female, 43% male 189K monthly impressions…spikes during storms

A Huge Time Saver! Outbound Tweets vs. Inbound Media Calls

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