The Challenges and Core Competencies for China-based Localization Companies Henry Wang CEO, GlocalExpert International

Agenda INTRODUCTION LOCALIZATION OUTSOURCING TRENDS ISSUES WITH THE PAST & PRESENT QUESTIONS, COMMENTS, THOUGHTS CHINA’S IMAGE IN OUTSOURCING

Localization Outsourcing Trends Pure localization is not competitive enough Development Testing Tech Writing Outsourcing Pricing Competitiveness MT+TM – Technology Innovation PMS and CMS Requirements

Your own sub headline Future... Localization: Issues with the Past & Present Past Present This is an example text. This is an example text. Go ahead an replace it with your own textexample text. Missing Brand Recognition Lack of PM Skills Lack of CRM Skills Market-Able Marketing Skills Pricing & Quotation Disorder Missing Qualification Certification Lack of Resource Pool

China’s Image in the Context of Outsourcing Country Image Cost Competitiveness Trust & Confidence Localization Strategies - Represented in media - In comparison with India - Risk Associated - Signed Contract - Maintain/Improve Relationship - Client Visits - Government Support - M & A

Brand Strategy Web Marketing Marketing Overseas Operation Brand is a Big Problem No Brand Bad Brand Brand Recognition

Management Skills  PM Skills -Lack of native speakers -Lack of effective communication -Lack of understanding of international culture testimonials/references vendor list case studies infrastructure  CRM Skills  Marketing Skills How?

Pricing Vs. Quality Unit Rate Cost, Quality, Management Pricing and Quotation Disorder Quotation Items International standards Discount/Sliding Scale

Qualification Assessment & Certification  Qualification – Why?  Qualification – What?  Qualification – How?

10 Resource Pool * Ratio between linguists and SMEs - actual project needs - training * Incentives to attract more people to be translators? * How to regulate freelance translators?

Thank you! Contact: Henry Wang