Social Media and Gyro

The Evolution of (Long Distance) Communications

The Battle of Marathon Battle fought between Greeks and Persians 490 BC Greek messenger ran 150 miles from Athens to Sparta to request assistance (and then collapsed & died!)

Pony Express est. 1850s 10 days coast to coast

The Telegraph established 1844 Person to person communications delivered instantly from/to limited locations

The Telephone Patented in 1876, used widely in 20 th century as a person to person communications device between structures wired for service

The Internet Developed 1960s, established for public use 1982, widely used since mid-1990s

Communications today Instant Conveys information – Written – Visual/Audio media – Person to person, point to point (not location- specific) – Instantaneous

Two Threads of Communication Person to person communication (same location) has been a constant method from the earliest days to present Person to person & person to group electronic communications is an augment to the above when in-person communications is not possible.

Gyro Membership statistics 1912 – 3 members 1917 – 279 members 1967 – 5732 members 2013 – 3236 members

How we use the Internet to communicate Cell Phones – Voice – Software for Internet applications – Audio-visual media – Text messages Computers – Software for Internet applications – Audio-visual media – Text messages – Voice

Demographics Users of Internet communications – 2011* – 18 – 2995% – 30 – 4987% – 50 – 6474% – 65+42% – Gyro Target demographics for all clubs** – 30 – % – 50 – 6475% – % – * Source: Pew Internet & American Life Project, May ** generally acknowledged Gyro recruiting goals

Social Media Common means of communication – Facebook – Twitter – Youtube – – Texting – Gyro already uses , now we are embracing Facebook!

Why Facebook? Geographic Regions in order by size FB Users Mar-2011Jun-2011Sep-2011Dec-2011Mar-2012 Europe 200,207,000208,907,040214,988,320223,376,640232,835,740 Europe Asia 131,556,800152,957,480169,392, ,963,780195,034,380 Asia North America 173,640,240167,999,540172,636,960174,586,680173,284,940 North America NOTES: (1) Facebook (FB) Users (Subscribers) Growth in the World from March 31, 2011 to March 31, 2012, according to the official Facebook number of subscribers (users) reported in 210 individual countries and/or territories. World Demographic (Population) numbers are based on mid-year 2011 data from the US Census Bureau. Copyright © 2012, Miniwatts Marketing Group.FacebookUS Census Bureau The volume of Facebook users indicates a lasting trend compared to the projected overall population of the U.S. in 2013: 315,573,119, so there are Facebook user accounts representing 54.9% of the U.S. population!

Collateral Benefits: Keep in touch with friends & family - instantly

Attract potential members People use Google searches for all kinds of information – Merchandise – Services – Entertainment – Market Gyro as Entertainment! – Build a Facebook page for your club – Your club is local entertainment and a model on which to build friendships, information on pages is searchable by Google, Bing, Yahoo search engines – Your friends on Facebook will see the content you post on your Club’s Facebook page

Sell Gyro & your club What to put on your page – Information describing what your club provides – Images supporting that information – Contact information – Event Calendar – Photos – Links to other pages promoting common interests

Existing Gyro Facebook pages Gyro International – District I – District II – District III – District IV – District VII – Powell – Winnipeg –

Gyro International Facebook page

District I Facebook Page

Social Media Committee – Randy Tarrier, DI Sec-Treasurer (Powell) – Chairman – Derek Hay (Winnipeg) – Dana Davidson, PDG DIII (Toronto) – Matt Johnson, PDG DIV (Olympia) – Emil Baijot, Int’l Sec-Treasurer (ex officio)