Introducing the Silverlight Rough Cut Editor (RCE) An Olympics case study Jason Suess Principle Technical Evangelist Media Delivery Scenarios

WHAT IS IT? Silverlight Rough Cut Editor (RCE)

Genesis Discussion at Beijing Olympics post mortem Video production business requirements – Faster time to market Repurpose existing assets No transcode Publish in seconds – Reduction in costs Free tool No expensive video workstations No additional storage costs – Web based video editing Location independent Platform independent

What it is Web based/multi-platform multi-cut video editor Output is edit decision lists (EDLs) and meta-data – Transformed into Smooth Streaming composite manifests – Run through transcode Integration with CMS Meta data generation (timeline markers, annotations, etc.) Ad insertion Thumbnail generation Extensible tool you can modify to your needs – Add and remove features – Replace services with custom implementations Consumes smooth streams (live and on-demand) and produces new smooth streams Search Player Metadata Timeline Bar Settings Library Media Bin Free, extensible tool, available to you today!

RCE and Smooth Streaming Composite manifest (CSM) XML list of source clips attributes of the clips list of fragments to consume from those clips Example Hockey Stream 1 (live or on-demand smooth stream) Hockey Stream 2 (live or on-demand smooth stream) New Hockey Highlight (on-demand smooth stream) The fragments don’t get copied to make the new asset, they are referenced in their original stream like a playlist

Playback Attributes Playback fragments from multiple presentations in a single manifest To the user it appears as if all the fragments come from the same manifest – No stutter or pause between cuts (transition between fragments from one presentation to another) – No change in quality level – User can seek anywhere on the video timeline Highlight clip has its own duration information so the player can show an accurate duration for the highlight clip Sub-second granularity on the start and stop locations (aka mark in and mark out) on each presentation within the highlight clip. Highlight clip can be sourced from live and VOD presentations Highlight clip can be played while the underlying live presentations are still live All DVR capabilities are maintained on the highlight clip (FFWD, Rewind, Slow motion, Play/pause, Seeks) Highlight clip supports mid-roll ad insertion Highlight clips can be sourced from underlying clips that have different frame rates and encode profiles (quality/resolution, not VC-1 profile). NOTE: All source clips must use the same VC-1 video profile (i.e. advanced profile) and the exact same audio properties (i.e. WMA PRO, 48kbps, etc.)

What it isn’t Tool for high production value “craft” video edits – No cross fades – No audio rubber banding – No overlay of graphics It will continue to evolve but for now it’s a “rough” cut editor

HOW WAS IT USED FOR THE OLYMPICS

Primary Usage Scenarios Ingest Live broadcast feeds, remove original ads and replace with interstitials, create navigable key events (aka timeline markers) Short form, multi-cut highlights Single cut highlights of specific events

DEMO Creating a multi-cut highlight EBORCE Launch RCE Push Project XML Move to Media Bin Search Create Edition Clip Transform Project XML to a new Smooth Streaming manifest Drag to Timeline 6 Select Thumbnail 7 Search Within Asset 4 Editor icons from picol.org

DEMO Cutting from a live stream

RCE Winter Olympics Metrics – Over 200 highlight clips created – Approx. 300 hours of content – Over 50 editors trained in just 3 hours (including hands-on usage) Savings – Storage (no additional storage required) – Desktop PCs, not video workstations – No post-process digitizing, export, or rendering – Overall, time consumed was about 1/5 the time spent using previous processes and tools

NON-OLYMPICS FEATURES

Features Multiple Audio Tracks Comments – Text Comments – Ink Comments (XAML Overlays) Assets Metadata Display – Customizable metadata to accommodate existing customer metadata Titles (lower third titles, title cards or simple credits) Output generation – XML format – Can be integrated with encoding systems Load / Save / Delete Projects

DEPLOYMENT

Call to Action Start rethinking your content production and where rough edits would be good enough Get it – – Integrate it into your CMS – CMS Integration – RCE Docs RCE Docs Extend and customize it – Extensible architecture built upon Composite Application Guidance for WPF and Silverlight (aka PRISM) allows to: Add new features / Remove existing features Replace out of the box services with custom implementations Integration with DAM systems Integration with Encoding/Transcoding systems Full customizable metadata – Source code

QUESTIONS?