Broadband for Babyboomers Presented by Steve Winton.

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Presentation transcript:

Broadband for Babyboomers Presented by Steve Winton

2iiNet Open Day December 2007 Rise of the Silver Surfers 23.9% of Internet usage 33 – 44 year olds 32.1% of Internet usage 45 – 64 year olds Marketing/Content shifting focus

3iiNet Open Day December 2007 Activity Sessions Finding Information Local Entertainment Online Shopping Travel and Holidays Multimedia Community/Networking Security

4iiNet Open Day December 2007 Finding Information Search Engines - Google News/Finance/Weather – News Celebrity/Reviews – NineMSN/Yahoo7

5iiNet Open Day December 2007 Local Entertainment Movies – Greater Union Shows - Ticketek Restaurants - EatingWA

6iiNet Open Day December 2007 Online Shopping Retail – Myer/Harvey Norman Classifieds – Quokka/West Classifieds Auction - Ebay

7iiNet Open Day December 2007 Travel and Holidays Flights – Qantas/Flight Centre Accommodation/Packages – Wotif/Lastminute Transport – Budget Car

8iiNet Open Day December 2007 Multimedia Online Music - iTunes Online Radio – 96fm Online Movie Trailers – Yahoo Movies/IMDB Trailers Video Clips - YouTube

9iiNet Open Day December 2007 Communities and Networking Employment – Seek/Hippo Business Networks – DSBN Community Social Networks – Facebook/MySpace

10iiNet Open Day December 2007 Online Security Viruses, Trojans, Worms - Symantec Spam, Scams, Phishing and Fraud – ACMA Adult Content/Cyber Nannies – NetAlert Secure Sites - Verisign

11iiNet Open Day December 2007 Other Interests Sports – local and international Medical Information Genealogy/Family Trees Politics/Petitioning Insurance and Financing Recipes and Nutrition Health and Fitness Garden/Landscape/Renovate The list goes on….

12iiNet Open Day December 2007 BB4BB Links Beginners guide to the Internet Basic Web Lessons Internet 101

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